Manager Brand and Marketing Programme

2 weeks ago


Dubai, United Arab Emirates The Emirates Group Full time

Job Purpose: The Manager Brand and Marketing Programme will co-develop, manage, and implement a brand strategy for the assigned business-to-business business unit to provide a competitive edge in line with Emirates Airline brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates brand and sub-brands; demonstrate agility in delivery of the strategy, in line with changing business priorities. Proactively identify brand, commercial or operational business objectives that shape both MarComms activities and CCMB Build roadmap of their portfolio. Co-develop, manage, and implement integrated brand and marketing programs to deliver on the brand strategy, customer experience promise, or achieve business objectives in partnership with the CCMB team of Specialists.

**In this role you will**:

- Articulate, shape, and communicate the business unit brand strategy and direction with relevant stakeholders by understanding the overall Emirates brand strategy, wider operating environment, performance, and dynamics of assigned business units. Work closely with EK Group Market Research, marketing strategic planning, analytics and insights functions to generate the relevant and comprehensive insights on the business unit brand, product and customers positioning in the relevant markets.
- Translate and convert the brand strategy, commercial and/or operational business objectives or challenges to single-minded brand and marketing objectives that the specialist teams can deliver across the entire customer lifecycle, journey and touchpoints. Leverage research, data, analytics, and insights to ensure that briefs are clear and articulate so specialist teams can effectively design, develop, and test the proposed response or solutions. Work with the Marketing Strategic Planning team to ensure the briefs are in line with CCM&B Measurement Framework and achieve the required ROI on CCM&B spend.
- Manage the MarComms Programme covering both Run and Build marketing requirements for the respective business unit. Work closely with the respective specialist teams to incorporate the relevant Build roadmap elements into the BU roadmap. Define, track and report the Run marketing requirements for the respective BU. Communicate roadmap and vision with relevant BU stakeholders to ensure alignment were required on a periodic basis.
- Identify and shape how CCMB can optimise the build, delivery and measurement of planned (short-to-long term) Business Unit changes across customer communication touchpoints. Leverage and understand CCMB research, insights and analytics to influence the development of new initiatives, customer experience and journey in line with brand strategy and objectives.
- Identify MarComms capabilities that can be leveraged by respective business unit and influence the CCMB Build roadmap to support business objectives in close collaboration and coordination with the CCMB specialist teams by staying up-to-date with the latest developments in modern marketing and marketing technology.
- Co-develop and influence the prioritisation of the CCMB build roadmaps with each of the specialist teams based on respective business unit requirements. Balance the needs of customers, stakeholders, CCMB resources, brand and commercial requirements, and the desired maturity levels - while appreciating that each Specialist Team owns their respective Build Roadmap.
- Identify synergies and opportunities between portfolios by collaborating with account management counterparts e.g. cross-selling products, aligning and leveraging data
- Support specialist teams to address or mitigate any risks or issues that may impact roadmap delivery by coordinating or influencing the relevant stakeholders from the business units. Risks or issues such as data governance and privacy, cybersecurity, technical or data integration challenges, legal issues, organizational requirements etc.
- Develop, consolidate, and manage the annual budget requirements to deliver on Brand and MarComms requirements for assigned business units including the presentation of CCMB requirements for resources and funding from respective BPCs.

**Qualifications & Experience: To be considered for this role, you must meet the below requirements**:

- Degree or Honours (12+3 or equivalent).
- 10+ years of experience working in marketing communications with an international organisation.
- Experience in an airline/travel industry is preferable.
- An understanding of customer journey development across digital and non-digital touchpoints from a marketing communications perspective, and ability to translate business requirements into marketing communications solutions.
- A project management certification.
- An understanding of 360* marketing and ability to manage and deliver marketing communications campaigns.
- A broad understanding of marketing technologies including automation programs, marketing data



  • Dubai, United Arab Emirates The Emirates Group Full time

    Job Purpose: The Brand Marketing Programme Delivery Manager will co-develop, lead and manage a brand strategy for the tour operator arm of Emirates to provide a competitive edge in line with Emirates Airline brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the...


  • Dubai, Dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: About this role: The successful candidate will develop lead and manage a brand strategy for their assigned portfolio of business units to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of...


  • Dubai, United Arab Emirates The Emirates Group Full time

    **Job Purpose: About this role**: **What you will do**: - Provide inputs into the business unit brand strategy and direction and communicate this effectively with relevant stakeholders while understanding the overall Emirates/dnata brand strategy, wider operating environment, performance, and dynamics of assigned business units. Ensure the team works...


  • Dubai, Dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: This role involves leading and managing a brand strategy for a group of business units to gain a competitive advantage within Emirates Airline/dnata brands. The focus is on utilizing different CCMB and business unit capabilities to support the growth of the brand and sub-brands while remaining adaptable to changing business priorities.What you...


  • Dubai, United Arab Emirates The Emirates Group Full time

    **Job Purpose: About this role**: **What you will do**: - Articulate, shape, and communicate the business unit brand strategy and direction with relevant stakeholders by understanding the overall Emirates/dnata brand strategy, wider operating environment, performance, and dynamics of assigned business units. Work closely with EK Group Market Research,...


  • Dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: About thisrole: The successful candidate will developlead and manage a brand strategy for their assigned portfolio ofbusiness units to provide a competitive edge in line with EmiratesAirline/dnata brands by leveraging the different CCMB and businessunit capabilities. Support and implement the direction andincremental wealth creation of the...


  • Dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: About this role: The successful candidate will develop lead and manage a brand strategy for their assigned portfolio of business units to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of...

  • Programmer

    4 weeks ago


    Dubai, United Arab Emirates Takfil Digital Marketing Full time

    **Programmer** Takfil Digital Marketing is a fast-growing, global company that provides IT services to government and education clients. We are looking for a Programmer to join our growing team and provide technical expertise to our clients. The Programmer will be responsible for developing and implementing IT solutions for our clients in the education...


  • dubai, United Arab Emirates Brand Ripplr Full time

    Talent Manager | Brand Ripplr DubaiBrand Ripplr is the MENA region’s leading influencer marketing platform providing front-to-end strategy and campaign management solutions for influencer marketing campaigns backed by data and analytics.Company Overview: Brand Ripplr is a forward-thinking agency specializing in digital marketing, content strategy, and...


  • dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: About this role: The successful candidate will codevelop manage and implement a brand strategy for the assigned business unit to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates...

  • Brand Executive

    4 weeks ago


    Dubai, United Arab Emirates Contact Lenses Brand Full time

    CONTACT LENSES BRAND BRAND SPECIALIST What we want: 1. International Distribution Management: - Coordinate with distributors and retailers across various countries to ensure seamless brand representation and availability. 2. Creative Brand Development: - Conceptualize, design, and implement creative Point of Sale Materials (POSM) and visuals to enhance...


  • Dubai, United Arab Emirates MADO Restaurant and Cafe LLC Full time

    Requirements and skills - Proven working experience as Brand Manager or Associate Brand Manager - Proven ability to develop brand and marketing strategies and communicate recommendations to executives - Experience in identifying target audiences and devising effective campaigns - Excellent understanding of the full marketing mix - Strong analytical skills...


  • Dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: About this role: The successful candidate will codevelop manage and implement a brand strategy for the assigned business unit to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates...

  • Programmer

    2 weeks ago


    Dubai, Dubai, United Arab Emirates Takfil Digital Marketing Full time

    ProgrammerTakfil Digital Marketing is a fast-growing, global company that provides IT services to government and education clients. We are looking for a Programmer to join our growing team and provide technical expertise to our clients. The Programmer will be responsible for developing and implementing IT solutions for our clients in the education...

  • Brand Manager

    4 weeks ago


    Dubai, United Arab Emirates STARTVILE MARKETING SERVICES Full time

    ‍**Brand Manager Duties** - Develop brand strategies through integrated marketing that builds value, builds equity, and builds business - Develop and oversee media plans that increase visibility and awareness - Maintain consistent branding with company’s product, services, image, and voice - Develop, implement, and manage comprehensive branding and...

  • Brand Manager

    3 weeks ago


    Dubai, United Arab Emirates Means Marketing Full time

    **Budgeting**: Prepare the annual sales budgets to meet the agreed targets and in line the overall brand and category strategy Manage and monitor the allocated marketing budget across activities and initiatives and ensure that spending is within the approved budget and in line with sales achievements Review and ensure monthly, quarterly, and yearly...

  • Brand Executive

    2 weeks ago


    Dubai, Dubai, United Arab Emirates Contact Lenses Brand Full time

    CONTACT LENSES BRANDBRAND SPECIALISTWhat we want:International Distribution Management: Coordinate with distributors and retailers across various countries to ensure seamless brand representation and availability.Creative Brand Development: Conceptualize, design, and implement creative Point of Sale Materials (POSM) and visuals to enhance brand visibility...


  • Dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: About thisrole: The successful candidate willcodevelop manage and implement a brand strategy for the assignedbusiness unit to provide a competitive edge in line with EmiratesAirline/dnata brands by leveraging the different CCMB and businessunit capabilities. Support and implement the direction andincremental wealth creation of the Emirates or...


  • Dubai, United Arab Emirates MADO Restaurant and Cafe LLC Full time

    **Responsibilities**:* - Develop and implement comprehensive marketing strategies to promote our brand within the food and beverage industry. - Collaborate with internal teams to identify key marketing objectives and develop targeted campaigns to achieve them. - Utilize market research and analysis to identify trends and opportunities within the food and...


  • Dubai, United Arab Emirates MADO Restaurant and Cafe LLC Full time

    Requirements and skills - Female - Proven working experience as Brand Manager or Associate Brand Manager - Proven ability to develop brand and marketing strategies and communicate recommendations to executives - Experience in identifying target audiences and devising effective campaigns - Excellent understanding of the full marketing mix - Strong analytical...