Brand Marketing Programme Delivery Manager

1 week ago


Dubai, Dubai, United Arab Emirates Precision Hire Solution Full time

Job Purpose: This role involves leading and managing a brand strategy for a group of business units to gain a competitive advantage within Emirates Airline/dnata brands. The focus is on utilizing different CCMB and business unit capabilities to support the growth of the brand and sub-brands while remaining adaptable to changing business priorities.

What you will do:

  • Provide insights into business unit brand strategy and communicate effectively with stakeholders.
  • Translate brand strategy into marketing objectives for specialist teams and ensure clear briefs.
  • Manage MarComms Programme for the business unit, incorporating Build roadmap elements.
  • Optimize customer communication touchpoints through CCMB research insights.
  • Leverage MarComms capabilities for business unit growth in collaboration with CCMB specialist teams.
  • Prioritize CCMB build roadmaps based on business unit requirements and specialist team input.
  • Identify synergies between portfolios and address risks impacting roadmap delivery.
  • Develop and manage budget requirements for Brand and MarComms activities.
  • Focus on team development and ensure knowledge of marketing and technology trends.

Qualifications & Experience:

  • Degree in Marketing or Communications with 8 years of experience in a marketing communications role.
  • Preferably, experience in the Airline/Travel industry.

You'll have an edge if you have:

  • Understanding of customer journey development and translating business requirements into marketing solutions.
  • Project management certification.
  • Knowledge of marketing technologies, 360* marketing, and managing marketing campaigns.
  • Collaborative ability to develop functional requirement briefs with specialist teams.
  • Effective communication skills and influencing stakeholders.
  • Proven ability to manage senior stakeholders and cross-functional teams.


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