Manager Brand and Marketing Programme Delivery

3 weeks ago


Dubai, United Arab Emirates The Emirates Group Full time

**Job Purpose: About this role**:
**What you will do**:

- Articulate, shape, and communicate the business unit brand strategy and direction with relevant stakeholders by understanding the overall Emirates/dnata brand strategy, wider operating environment, performance, and dynamics of assigned business units. Work closely with EK Group Market Research, marketing strategic planning, analytics and insights functions to generate the relevant and comprehensive insights on the business unit brand, product and customers positioning in the relevant markets.
- Translate and convert the brand strategy, commercial and/or operational business objectives or challenges to single-minded brand and marketing objectives that the specialist teams can deliver across the entire customer lifecycle, journey and touchpoints. Leverage research, data, analytics, and insights to ensure that briefs are clear and articulate so specialist teams can effectively design, develop, and test the proposed response or solutions. Work with the Marketing Strategic Planning team to ensure the briefs are in line with CCM&B Measurement Framework and achieve the required ROI on CCM&B spend.
- Manage the MarComms Programme covering both Run and Build marketing requirements for the respective business unit. Work closely with the respective specialist teams to incorporate the relevant Build roadmap elements into the BU roadmap. Define, track and report the Run marketing requirements for the respective BU. Communicate roadmap and vision with relevant BU stakeholders to ensure alignment were required on a periodic basis.
- Identify and shape how CCMB can optimise the build, delivery and measurement of planned (short-to-long term) Business Unit changes across customer communication touchpoints. Leverage and understand CCMB research, insights and analytics to influence the development of new initiatives, customer experience and journey in line with brand strategy and objectives.
Identify MarComms capabilities that can be leveraged by respective business unit and influence the CCMB Build roadmap to support business objectives in close collaboration and coordination with the CCMB specialist teams by staying up-to-date with the latest developments in modern marketing and marketing technology.
- Co-develop and influence the prioritisation of the CCMB build roadmaps with each of the specialist teams based on respective business unit requirements. Balance the needs of customers, stakeholders, CCMB resources, brand and commercial requirements, and the desired maturity levels - while appreciating that each Specialist Team owns their respective Build Roadmap
Identify synergies and opportunities between portfolios by collaborating with account management counterparts e.g. cross-selling products, aligning and leveraging data
- Support specialist teams to address or mitigate any risks or issues that may impact roadmap delivery by coordinating or influencing the relevant stakeholders from the business units. Risks or issues such as data governance and privacy, cybersecurity, technical or data integration challenges, legal issues, organizational requirements etc.
- Develop, consolidate, and manage the annual budget requirements to deliver on Brand and MarComms requirements for assigned business units including the presentation of CCMB requirements for resources and funding from respective BPCs
- Focus on continuous professional development for the team, utilising internal and external partners, to ensure marketing and marketing technology skills and knowledge of the team are relevant and up-to-date, and develop sufficient knowledge of the business units being supported to ensure appropriate solutions are proposed.

**Qualifications & Experience: This role might be for you if you have**:

- Qualifications in Marketing or Communications.
- Degree or Honours (12+3 or equivalent) in Marketing preferred
- 10+ yrs working as a marketing communications manager with and international organisation.
- Experience in an Airline / Travel industry is preferable.

**You'll have an edge if you have**:

- An understanding of customer journey development across digital and non-digital touchpoints from a marketing communications perspective, and ability to translate business requirements into marketing communications solutions
- A project management certification
- An understanding of 360* marketing and ability to manage and deliver marketing communications campaigns
- A broad understanding of marketing technologies including automation programs, marketing data management, CCMB operational value-chain, and operational model with teams such as IT and EA
- The ability to collaboratively develop a comprehensive functional requirement brief with specialist teams such as: UX/IBE teams, Customer Strategy and Retention, Media and Performance Marketing, Customer Insight and/or EA, and Marketing Analytics
- Effective communication skills and ability to answer “why” to the questions from stakeh



  • Dubai, United Arab Emirates The Emirates Group Full time

    Job Purpose: The Brand Marketing Programme Delivery Manager will co-develop, lead and manage a brand strategy for the tour operator arm of Emirates to provide a competitive edge in line with Emirates Airline brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the...


  • Dubai, Dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: About this role: The successful candidate will develop lead and manage a brand strategy for their assigned portfolio of business units to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of...


  • Dubai, United Arab Emirates The Emirates Group Full time

    **Job Purpose: About this role**: **What you will do**: - Provide inputs into the business unit brand strategy and direction and communicate this effectively with relevant stakeholders while understanding the overall Emirates/dnata brand strategy, wider operating environment, performance, and dynamics of assigned business units. Ensure the team works...


  • Dubai, Dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: This role involves leading and managing a brand strategy for a group of business units to gain a competitive advantage within Emirates Airline/dnata brands. The focus is on utilizing different CCMB and business unit capabilities to support the growth of the brand and sub-brands while remaining adaptable to changing business priorities.What you...


  • Dubai, United Arab Emirates The Emirates Group Full time

    Job Purpose: The Manager Brand and Marketing Programme will co-develop, manage, and implement a brand strategy for the assigned business-to-business business unit to provide a competitive edge in line with Emirates Airline brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth...


  • Dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: About thisrole: The successful candidate will developlead and manage a brand strategy for their assigned portfolio ofbusiness units to provide a competitive edge in line with EmiratesAirline/dnata brands by leveraging the different CCMB and businessunit capabilities. Support and implement the direction andincremental wealth creation of the...


  • Dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: About this role: The successful candidate will develop lead and manage a brand strategy for their assigned portfolio of business units to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of...


  • dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: About this role: The successful candidate will codevelop manage and implement a brand strategy for the assigned business unit to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates...


  • Dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: About this role: The successful candidate will codevelop manage and implement a brand strategy for the assigned business unit to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates...


  • Dubai, United Arab Emirates Precision Hire Solution Full time

    Job Purpose: About thisrole: The successful candidate willcodevelop manage and implement a brand strategy for the assignedbusiness unit to provide a competitive edge in line with EmiratesAirline/dnata brands by leveraging the different CCMB and businessunit capabilities. Support and implement the direction andincremental wealth creation of the Emirates or...

  • Manager Brand

    3 weeks ago


    Dubai, United Arab Emirates Delivery Hero Full time

    About the opportunity **Role Summary** **What’s On Your Plate?** - On the basis of brand research and data, you will be responsible to devise brand plans and inspire the effective execution across all operating markets with the aim to meet the set out brand objectives (for e.g. increase top of mind, strengthen brand preference) - By working with internal...

  • Brand Executive

    4 weeks ago


    Dubai, United Arab Emirates Contact Lenses Brand Full time

    CONTACT LENSES BRAND BRAND SPECIALIST What we want: 1. International Distribution Management: - Coordinate with distributors and retailers across various countries to ensure seamless brand representation and availability. 2. Creative Brand Development: - Conceptualize, design, and implement creative Point of Sale Materials (POSM) and visuals to enhance...

  • Programme Manager

    2 weeks ago


    Dubai, Dubai, United Arab Emirates Informa Markets Full time

    Job DescriptionThis role will sit within the Product Management function, as part of the EMEA business in Informa Markets. The team is focused on leading the EMEA business into Smart Events and ideating new product solutions for our core B2B markets. This role reports into the EMEA Director of Programme Management.As a Programme Manager, you will work with a...

  • Brand Executive

    2 weeks ago


    Dubai, Dubai, United Arab Emirates Contact Lenses Brand Full time

    CONTACT LENSES BRANDBRAND SPECIALISTWhat we want:International Distribution Management: Coordinate with distributors and retailers across various countries to ensure seamless brand representation and availability.Creative Brand Development: Conceptualize, design, and implement creative Point of Sale Materials (POSM) and visuals to enhance brand visibility...


  • Dubai, United Arab Emirates AWJ a Kitopi company Full time

    **Job Purpose** Plan develop and direct marketing efforts to increase the value and performance of Company brands, service, or product **Key Result Areas** **Brand Planning** - Work collaboratively with relevant marketing participating with creative ideas in the planning sessions with the marketing and brand team. - Execute all brands marketing plans...

  • Programmer

    4 weeks ago


    Dubai, United Arab Emirates Takfil Digital Marketing Full time

    **Programmer** Takfil Digital Marketing is a fast-growing, global company that provides IT services to government and education clients. We are looking for a Programmer to join our growing team and provide technical expertise to our clients. The Programmer will be responsible for developing and implementing IT solutions for our clients in the education...


  • dubai, United Arab Emirates Brand Ripplr Full time

    Talent Manager | Brand Ripplr DubaiBrand Ripplr is the MENA region’s leading influencer marketing platform providing front-to-end strategy and campaign management solutions for influencer marketing campaigns backed by data and analytics.Company Overview: Brand Ripplr is a forward-thinking agency specializing in digital marketing, content strategy, and...


  • Dubai, United Arab Emirates Digitas Full time

    Company Description Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected...


  • Dubai, Dubai, United Arab Emirates AWJ Investments Full time

    Job PurposePlan develop and direct marketing efforts to increase the value and performance of Company brands, service, or product.Key Result Areas_ Brand Planning_ Work collaboratively with relevant marketing participating with creative ideas in the planning sessions with the marketing and brand team. Execute all brands marketing plans based on the agreed...


  • Dubai, United Arab Emirates MADO Restaurant and Cafe LLC Full time

    Requirements and skills - Proven working experience as Brand Manager or Associate Brand Manager - Proven ability to develop brand and marketing strategies and communicate recommendations to executives - Experience in identifying target audiences and devising effective campaigns - Excellent understanding of the full marketing mix - Strong analytical skills...