Manager Brand and Marketing Programme Delivery
4 weeks ago
Identify MarComms capabilities that can be leveraged by respective business unit and influence the CCMB Build roadmap to support business objectives in close collaboration and coordination with the CCMB specialist teams by staying uptodate with the latest developments in modern marketing and marketing technology. Codevelop and influence the prioritisation of the CCMB build roadmaps with each of the specialist teams based on respective business unit requirements. Balance the needs of customers stakeholders CCMB resources brand and commercial requirements and the desired maturity levels
while appreciating that each Specialist Team owns their respective Build Roadmap
Identify synergies and opportunities between portfolios by collaborating with account management counterparts e.g. crossselling products aligning and leveraging data Support specialist teams to address or mitigate any risks or issues that may impact roadmap delivery by coordinating or influencing the relevant stakeholders from the business units. Risks or issues such as data governance and privacy cybersecurity technical or data integration challenges legal issues organizational requirements etc. Develop consolidate and manage the annual budget requirements to deliver on Brand and MarComms requirements for assigned business units including the presentation of CCMB requirements for resources and funding from respective BPCs Focus on continuous professional development for the team utilising internal and external partners to ensure marketing and marketing technology skills and knowledge of the team are relevant and uptodate and develop sufficient knowledge of the business units being supported to ensure appropriate solutions are proposed.Qualifications & Experience: This role might be for you if you have: Qualifications in Marketing or Communications. Degree or Honours (123 or equivalent) in Marketing preferred 10 yrs working as a marketing communications manager with and international organisation. Experience in an Airline / Travel industry is preferable. Youll have an edge if you have: An understanding of customer journey development across digital and nondigital touchpoints from a marketing communications perspective and ability to translate business requirements into marketing communications solutions A project management certification An understanding of 360* marketing and ability to manage and deliver marketing communications campaigns A broad understanding of marketing technologies including automation programs marketing data management CCMB operational valuechain and operational model with teams such as IT and EA The ability to collaboratively develop a comprehensive functional requirement brief with specialist teams such as: UX/IBE teams Customer Strategy and Retention Media and Performance Marketing Customer Insight and/or EA and Marketing Analytics Effective communication skills and ability to answer why to the questions from stakeholders by leveraging and mastering data customer feedback and other metrics A proven ability to manage senior stakeholders and influence decision making A proven ability to influence crossfunctional teamThis job has been sourced from an external job board. More jobs on#J-18808-Ljbffr
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