Brand Marketing Programme Delivery Manager
2 weeks ago
Job Purpose: The Brand Marketing Programme Delivery Manager will co-develop, lead and manage a brand strategy for the tour operator arm of Emirates to provide a competitive edge in line with Emirates Airline brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates or brand and sub-brands, while demonstrating agility in delivery of the strategy, in line with changing business priorities. They will also proactively identify brand, commercial or operational business objectives that shape both MarComms activities and CCMB Build roadmap of their portfolio. Additionally, they will co-develop, manage, and implement integrated brand and marketing programmes to deliver on the brand strategy, customer experience promise, or achieve business objectives in partnership with the CCMB team of Specialists.
**In this role you will**:
- Provide inputs into the business unit brand strategy and direction and communicate this effectively with relevant stakeholders while understanding the overall Emirates brand strategy, wider operating environment, performance, and dynamics of assigned business units. Ensure the team works closely with EK Group market research, marketing strategic planning, analytics and insights functions to generate the relevant and comprehensive insights on the business unit brand, product and customers positioning in the relevant markets.
- For the defined portfolio, translate and convert the brand strategy, commercial and/or operational business objectives or challenges to single-minded brand and marketing objectives that the specialist teams can deliver across the entire customer lifecycle, journey and touchpoints. Ensure the team are able to effectively leverage research, data, analytics, and insights to ensure that briefs are clear and articulate so specialist teams can effectively design, develop, and test the proposed response or solutions. Lead the team’s relationship with the Marketing Strategic Planning team to ensure the briefs are in line with CCM&B Measurement Framework and achieve the required ROI on CCM&B spend.
- Manage the MarComms Programme covering both Run and Build marketing requirements for the respective business unit. Work closely with the respective specialist teams to incorporate the relevant Build roadmap elements into the BU roadmap. Define, track and report the Run marketing requirements for the respective BU. Along with the Manager Brand and Marketing Programmes, communicate roadmap and vision with relevant BU stakeholders to ensure alignment where required on a periodic basis.
- Provide strong inputs into how CCMB can optimise the build, delivery and measurement of planned (short-to-long term) Business Unit changes across customer communication touchpoints. Lead the team to leverage and understand CCMB research, insights and analytics to influence the development of new initiatives, customer experience and journey in line with brand strategy and objectives.
- Identify MarComms capabilities that can be leveraged by respective business unit and influence the CCMB build road map to support business objectives in close collaboration and coordination with the CCMB specialist teams by staying up to date with the latest developments in modern marketing and marketing technology.
- Co-develop and influence the prioritisation of the CCMB build roadmaps with each of the specialist teams based on respective business unit requirements. Balance the needs of customers, stakeholders, CCMB resources, brand and commercial requirements, and the desired maturity levels - while appreciating that each Specialist Team owns their respective Build Roadmap
- Identify synergies and opportunities between portfolios by collaborating with account management counterparts e.g. cross-selling products, aligning and leveraging data
Support specialist teams to address or mitigate any risks or issues that may impact roadmap delivery by coordinating or influencing the relevant stakeholders from the business units. Risks or issues such as data governance and privacy, cybersecurity, technical or data integration challenges, legal issues, organizational requirements etc.
- Develop, consolidate, and manage the annual budget requirements to deliver on Brand and MarComms requirements for assigned business units including the presentation of CCMB requirements for resources and funding from respective BPCs
- Focus on continuous professional development for the team, utilising internal and external partners, to ensure marketing and marketing technology skills and knowledge of the team are relevant and up-to-date, and develop sufficient knowledge of the business units being supported to ensure appropriate solutions are proposed.
**Qualifications & Experience: To be considered for this role, you must meet the below requirements**:
- Degree or Honours (12+3 or equivalent).
- 8+ years working in marketing communications with
-
Brand Marketing Programme Delivery Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates Precision Hire Solution Full timeJob Purpose: About this role: The successful candidate will develop lead and manage a brand strategy for their assigned portfolio of business units to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of...
-
Brand Marketing Programme Delivery Manager
3 weeks ago
Dubai, United Arab Emirates The Emirates Group Full time**Job Purpose: About this role**: **What you will do**: - Provide inputs into the business unit brand strategy and direction and communicate this effectively with relevant stakeholders while understanding the overall Emirates/dnata brand strategy, wider operating environment, performance, and dynamics of assigned business units. Ensure the team works...
-
Brand Marketing Programme Delivery Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates Precision Hire Solution Full timeJob Purpose: This role involves leading and managing a brand strategy for a group of business units to gain a competitive advantage within Emirates Airline/dnata brands. The focus is on utilizing different CCMB and business unit capabilities to support the growth of the brand and sub-brands while remaining adaptable to changing business priorities.What you...
-
Manager Brand and Marketing Programme Delivery
3 weeks ago
Dubai, United Arab Emirates The Emirates Group Full time**Job Purpose: About this role**: **What you will do**: - Articulate, shape, and communicate the business unit brand strategy and direction with relevant stakeholders by understanding the overall Emirates/dnata brand strategy, wider operating environment, performance, and dynamics of assigned business units. Work closely with EK Group Market Research,...
-
Manager Brand and Marketing Programme
2 weeks ago
Dubai, United Arab Emirates The Emirates Group Full timeJob Purpose: The Manager Brand and Marketing Programme will co-develop, manage, and implement a brand strategy for the assigned business-to-business business unit to provide a competitive edge in line with Emirates Airline brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth...
-
Brand Marketing Programme Delivery Manager
1 month ago
Dubai, United Arab Emirates Precision Hire Solution Full timeJob Purpose: About thisrole: The successful candidate will developlead and manage a brand strategy for their assigned portfolio ofbusiness units to provide a competitive edge in line with EmiratesAirline/dnata brands by leveraging the different CCMB and businessunit capabilities. Support and implement the direction andincremental wealth creation of the...
-
Brand Marketing Programme Delivery Manager
4 weeks ago
Dubai, United Arab Emirates Precision Hire Solution Full timeJob Purpose: About thisrole: The successful candidate will developlead and manage a brand strategy for their assigned portfolio ofbusiness units to provide a competitive edge in line with EmiratesAirline/dnata brands by leveraging the different CCMB and businessunit capabilities. Support and implement the direction andincremental wealth creation of the...
-
Brand Marketing Programme Delivery Manager
1 month ago
Dubai, United Arab Emirates Precision Hire Solution Full timeJob Purpose: About this role: The successful candidate will develop lead and manage a brand strategy for their assigned portfolio of business units to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of...
-
Brand Marketing Programme Delivery Manager
4 weeks ago
Dubai, United Arab Emirates Precision Hire Solution Full timeJob Purpose: About this role: The successful candidate will develop lead and manage a brand strategy for their assigned portfolio of business units to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of...
-
Manager Brand and Marketing Programme Delivery
3 weeks ago
dubai, United Arab Emirates Precision Hire Solution Full timeJob Purpose: About this role: The successful candidate will codevelop manage and implement a brand strategy for the assigned business unit to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates...
-
Manager Brand and Marketing Programme Delivery
1 month ago
Dubai, United Arab Emirates Precision Hire Solution Full timeJob Purpose: About this role: The successful candidate will codevelop manage and implement a brand strategy for the assigned business unit to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates...
-
Manager Brand and Marketing Programme Delivery
4 weeks ago
Dubai, United Arab Emirates Precision Hire Solution Full timeJob Purpose: About this role: The successful candidate will codevelop manage and implement a brand strategy for the assigned business unit to provide a competitive edge in line with Emirates Airline/dnata brands by leveraging the different CCMB and business unit capabilities. Support and implement the direction and incremental wealth creation of the Emirates...
-
Manager Brand and Marketing Programme Delivery
1 month ago
Dubai, United Arab Emirates Precision Hire Solution Full timeJob Purpose: About thisrole: The successful candidate willcodevelop manage and implement a brand strategy for the assignedbusiness unit to provide a competitive edge in line with EmiratesAirline/dnata brands by leveraging the different CCMB and businessunit capabilities. Support and implement the direction andincremental wealth creation of the Emirates or...
-
Manager Brand and Marketing Programme Delivery
4 weeks ago
Dubai, United Arab Emirates Precision Hire Solution Full timeJob Purpose: About thisrole: The successful candidate willcodevelop manage and implement a brand strategy for the assignedbusiness unit to provide a competitive edge in line with EmiratesAirline/dnata brands by leveraging the different CCMB and businessunit capabilities. Support and implement the direction andincremental wealth creation of the Emirates or...
-
Manager Brand
3 weeks ago
Dubai, United Arab Emirates Delivery Hero Full timeAbout the opportunity **Role Summary** **What’s On Your Plate?** - On the basis of brand research and data, you will be responsible to devise brand plans and inspire the effective execution across all operating markets with the aim to meet the set out brand objectives (for e.g. increase top of mind, strengthen brand preference) - By working with internal...
-
Brand Executive
4 weeks ago
Dubai, United Arab Emirates Contact Lenses Brand Full timeCONTACT LENSES BRAND BRAND SPECIALIST What we want: 1. International Distribution Management: - Coordinate with distributors and retailers across various countries to ensure seamless brand representation and availability. 2. Creative Brand Development: - Conceptualize, design, and implement creative Point of Sale Materials (POSM) and visuals to enhance...
-
Programme Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates Informa Markets Full timeJob DescriptionThis role will sit within the Product Management function, as part of the EMEA business in Informa Markets. The team is focused on leading the EMEA business into Smart Events and ideating new product solutions for our core B2B markets. This role reports into the EMEA Director of Programme Management.As a Programme Manager, you will work with a...
-
Brand Executive
2 weeks ago
Dubai, Dubai, United Arab Emirates Contact Lenses Brand Full timeCONTACT LENSES BRANDBRAND SPECIALISTWhat we want:International Distribution Management: Coordinate with distributors and retailers across various countries to ensure seamless brand representation and availability.Creative Brand Development: Conceptualize, design, and implement creative Point of Sale Materials (POSM) and visuals to enhance brand visibility...
-
Brand Marketing Manager
1 month ago
Dubai, United Arab Emirates AWJ a Kitopi company Full time**Job Purpose** Plan develop and direct marketing efforts to increase the value and performance of Company brands, service, or product **Key Result Areas** **Brand Planning** - Work collaboratively with relevant marketing participating with creative ideas in the planning sessions with the marketing and brand team. - Execute all brands marketing plans...
-
Talent Manager | Brand Ripplr Dubai
1 month ago
dubai, United Arab Emirates Brand Ripplr Full timeTalent Manager | Brand Ripplr DubaiBrand Ripplr is the MENA region’s leading influencer marketing platform providing front-to-end strategy and campaign management solutions for influencer marketing campaigns backed by data and analytics.Company Overview: Brand Ripplr is a forward-thinking agency specializing in digital marketing, content strategy, and...
