Sports Event Advertising and Sponsorship Manager

2 days ago


Dubai, United Arab Emirates Black Pearl Consult Full time

Our client is a global integrated marketing and brand experience agency across sport, entertainment, media, social impact, etc.

**Responsibilities:
This role would see you spending approximately 60% of your time leading the regional account team for one of our blue-chip international clients, with a diverse and long-standing international sponsorship portfolio across a variety of different sports and platforms. The remaining 40% of your time will play a contributing role across other regional client campaigns and projects as needed.

You will play a key part in leading the day-to-day relationships with companies' teams in the region and worldwide, clients, their rights holder partners, and their third-party suppliers for partnership strategy and activation. We are looking for a talent with great client skills, and experience in developing integrated sponsorship activation campaigns including across rights management, communications, digital & data strategies, customer reward & engagement programs, customer acquisition programs, events, and experiential delivery. You will be tasked with ensuring that all client sponsorship-related activities align with the strategy and provide maximum return on investment, and you should have experience in driving a measurable commercial return for brands through sponsorship.

**Key responsibilities**:
-Leading the key company's account team, setting strategies, overseeing project deliverables & timelines, and overall accountability for the successful delivery of client campaigns, meeting of goals, and hitting of deadlines.

- Building and maintaining outstanding day to day relationships with clients, rights holders & suppliers.

- Efficient project management across multiple work streams, including development and management of project plans, creative planning, activation planning, status meetings with clients, rights holders, and internally.

- Create and present partnership activation plans, selling engaging and rewarding ideas & concepts to the client

- Lead on the development and management of project timelines, budgets, invoicing/cost management

- Lead the team in the implementation of all aspects of campaign touch points including; general rights delivery, talent/ambassador appearances, live event & experiential activations, digital & data strategies, PR, client/supplier briefings, and more.

- KPI setting and campaign measurement & evaluation.

- Evaluate incoming sponsorship proposals and provide review documents to clients in a timely manner.

- Advise clients on best industry practices in line with existing strategy.

-Create and present presentations for clients when required.

- Lead client meetings when required, becoming a trusted advisor to the client

**Requirements**:
- A clear passion for sponsorship, sports & onsite, on-event delivery

- 8+ years’ experience in brand partnership marketing, either in-house or agency-side.

- Experience of this within the financial services and investment sectors is beneficial.

- Must have broad experience across rights management & delivery, talent/ambassador appearances, live events &

experiential activation, digital & data-led activation strategies, PR.

- Strong understanding and experience of building and managing bespoke sponsorship measurement & evaluation programs for brands.

- A strong understanding of, and experience in working across, the full marketing mix - with the fluency of understanding across traditional and digital marketing, media, events, communications, and branding among others

- A strong understanding of the international sports and sports business ecosystem, including experience in rights holder operations, major events, key commercial partnerships, media and sponsorship rights.

- Experience in working as part of a multi-agency ecosystem across key projects, both coordinating and collaborating with media, communications, creative, digital, and other agency partners for clients.

- Experience in working across brand partnership activation campaigns in the Middle East region

- Well developed presentation skills - the ability to craft professional documents, and present articulate and well-thought-through presentations including campaign strategies, roll-out plans, and post-campaign reports.

- Experience in working efficiently within a multi-faceted account team.

- Experience in managing complex campaign budgets, from start to end of projects.

- Strong experience in account management and strategic planning.

- Strong knowledge of local and international sponsorship trends, a deep-rooted understanding of the sponsorship and sports marketing landscapes and industries

- A network of trusted regional suppliers

- Ability to manage account teams, and experience in direct line management including driving performance growth and accountability.

- Ability to multi-task; you will be working across a number of activities with tight deadlines

- Proven ability to prioritize and manage your tim


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