Sponsorship & Events Officer
6 months ago
Job Purpose: Plan and co-ordinate the day-to-day running of sponsorship programmes and events within the Group's sponsorship and event portfolio in conjunction with a cross-functional, integrated marketing communications team to support Group marketing strategies.
Job Outline:
- Implement sponsorship and event activities in accordance with the global sponsorship strategy, events calendar and regional marcomms strategy (including implementation of the defined social media strategy as appropriate).
- Negotiate externally with suppliers as directed to ensure cost-effective use of departmental budgets and timely and effective delivery of services.
- Manage sponsorship events / Programmes including on ground logistics and transportation, sourcing of appropriate business promotional cabin crew, booking of hotel accommodation for VIP guests, hospitality guest list and all other necessary arrangements to ensure a smooth running and operation of our events. Ensure brand and business message integration are clearly articulated in all aspects of sponsorship and events including on-site branding and activation.
- Brief and co-ordinate with external and internal parties and departments such as Creative Services, Advertising, Visual Services, etc. (as directed) to ensuring timely delivery of all rights and benefits as per the sponsorship or event contract.
- Manage the effective delivery from suppliers regarding corporate standards and cost control, thereby ensuring suppliers have delivered as per our high corporate quality standards.
- Advise and guide outstations or Business Units prior to any event in order to establish local requirements and expectations of the event/sponsorship, and if necessary to instruct compliance with the global sponsorship/events strategy and regional marcomms strategy.
- Complete the pre-event and post-event reports with recommendations for improvements in order to give a full evaluation of the initiative/activity.
- Maintain documented accounts of each project in an organised manner to ensure smooth functioning of all activities.
- Ensure optimum use of management information systems (Guest Management System, Empower, Media Plan System) to project manage, track, share and archive all work as needed.
Qualifications & Experience: Marketing & Media Communication. Other : 3+ Years
Degree or Honours (12+3 or equivalent):
Proven marketing experience in multi-national organisation, handling sponsorships and events, Experience in the hospitality industry.
Knowledge/skills:
- Must have professional knowledge of the sponsorship / event work in a multi-national company.
- The jobholder must be a proficient communicator and negotiator.
- Must be an adaptable individual, must work exceptionally well under pressure to meet exacting deadlines and high volume.
- Must also be able to project manage events and simultaneously manage a variety of issues.
- Additionally, a highly competent organiser with the ability to prioritise objectively is required.
- Supervisory skills are also required since the jobholder needs to effectively be able to get results of the supplier's staff during an event.
Leadership Role: No
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