Performance Marketing Manager
6 months ago
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
**Overview of the role**
The Performance Marketing Manager is responsible for driving online visibility and patient acquisition through effective SEO strategies, paid campaigns, and website optimization. This role requires a strong analytical mindset and the ability to manage and optimize digital marketing initiatives.
**What you will do**
- Develop and implement effective SEO strategies to improve organic search rankings.
- Plan, execute, and optimize paid digital campaigns across various channels (e.g., Google Ads, Facebook Ads, etc ).
- Conduct keyword research to optimize website content and drive relevant traffic.
- Monitor and analyze ad performance, providing regular reports and actionable insights.
- Collaborate with cross-functional teams to ensure alignment of performance marketing efforts with overall strategy.
**Required skills to be successful**
- SEO and SEM expertise
- Audience segmentations
- Paid campaign management
- Keyword, website and campaign optimization
- Data analysis and reporting
- Strong analytical and problem-solving skills
- Detail-oriented with a focus on ROI
- Growth oriented mindset
- Excellent communication and collaboration abilities
- Proactive and results-driven mindset
**What qualifies you for the role**
- Bachelor’s degree in Marketing, Digital Media, or related field.
- 5-7 years of experience in performance marketing, including SEO and paid campaigns.
- Experience in the healthcare or medical industry is a must.
- Strong analytical skills with experience using tools like Google or Adobe Analytics, etc.
- Proven ability to achieve ROI targets whilst managing budgets efficiently.
**About Al-Futtaim Healthcare**
**We Hear Your Ambition.**
For over 90 years, the Al-Futtaim Group has been bringing the world’s leading brands of lifestyle watches, cars, home furnishings and fashion to the UAE. The Group has now introduced a whole new way of holistic healthcare through HealthHub Clinics by Al-Futtaim, its multi-speciality chain of more than 20 clinics in Dubai with over 25 specialties offering the right combination of advanced diagnostics, proven medical expertise and specialised services.
What gives our clinics an edge is that as a part of the Al-Futtaim Group, you can expect world-class quality standards, with access to the best medical services and facilities within a healing environment. It’s a new way of healthcare that’s designed to meet a patient’s needs with a complete range of smart healthcare solutions. As testimony to this, only recently, we’ve earned a rare milestone of being the only primary healthcare network in the UAE to receive the Gold Seal by a reputed international body: Accreditation Canada.
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