Country Manager Electronics

7 months ago


Dubai, United Arab Emirates AWS DISTRIBUTION Full time

COUNTRY MANAGER ELECTRONICS

Responsible for the sales & commercial partnership for GCC countries. This primarily includes comprehensive distributor management. In this role the SM will be responsible for planning sales to the distributor based on the agreed target, ensuring timely input of purchase plans, managing the distributor sell out by taking needed actions, optimizing value for the brand, building a reliable communication channel with the distributor & driving distribution excellence in the countries assigned.

Reporting Structure & Relationships:
The Country Manager - reports to the General Manager/COO. He interacts externally with customers & internally develops close working relationships with Supply Chain, Finance, Service & Marketing who are involved in execution.

Key Areas of Responsibility:

- To achieve the targeted Sales Revenue, Sales Quantity increase profitability for each of the Levant Region.
- To achieve the targeted profit margin, planning /forecast accuracy & timely payments from customers
- To deploy the Annual, Target Letter to the distributors/ countries in consultation with COO & MD
- To carry out periodic Distributor Business Reviews, Assessment and Distribution Effectiveness
- To provide timely inputs of distributor’s purchase plans to the HA Product Planner
- To agree with the distributor the Annual Marketing Plan & Activities and to ensure full visibility of its implementation. This includes space
- Maintaining Key Account interface & relationships in the countries
- Ensuring proper distributor stock management (sell in / sell out) and the phase in / phase out of old & new range.
- Locking - in financial commitments (like rebates, support etc.) with COO/GM & Finance team based on pre-agreed discussions & contractual terms with distributor.
- Providing a regular update of market intelligence on competition pricing, market shares, trends, benchmarking, distribution and visibility.

Skills, Capabilities & Attitude:

- Should be fluent in Arabic & English
- Good understanding of the Home Appliances business & the Consumer Electronics industry in general - Good level of communication & interaction skills
- Ability to manage discussions at various levels internally & externally
- Structured, methodical & detailed way of working
- Ability to work under pressure & flexible in approach
- Team player - willing to go the extra mile
- IT skills - MS office (Excel, Word & PowerPoint)
- SAP experience preferred


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