Lead - Brand Governance Operations

3 weeks ago


Dubai, United Arab Emirates Emirates NBD Full time

**Job Purpose**

The Brand Governance Operations Lead is a pivotal role at Emirates NBD, responsible for supporting the Brand & Marketing teams in protecting and enhancing the company's brands. As part of the Group Brand Management team, this role includes assisting in the development and implementation of brand recommendations, managing and monitoring brand audits, and effectively communicating with stakeholders.

**Main Tasks**
- Identify & assess emerging brand risks across all touchpoints, and support in developing and implementing mitigation strategies
- Recommend and develop a brand reputation and governance audit framework
- Support the adoption of processes and tools for the brand and reputation risk management program
- Provide ongoing guidance, training, and support to Marketing teams and Retail Distribution teams to effectively manage branded materials and foster a culture of autonomy
- Define, monitor, and report on quantitative indicators to track and report on brand alignment and consistency Support the design and delivery of Group standards standards, guidelines, and processes managing Brand in international markets

**Description of Knowledge / Skill etc.**
- Graduate in Marketing and/or Creative
- Minimum 7-10 years in globally recognized blue chip organization
- Corporate or creative agency
- Experience in the Middle East market
- Background in operations/ retail distribution / branch management / merchandizing
- A team player
- Communications skills
- Stake holder management
- Understanding of brand and branding
- Demonstrates innovative, structured and strategic thinking; sense of ownership and responsibility
- Shares ideas and expertise pro-actively; demonstrates receptiveness to new thinking
- Self-driven, result oriented with a positive outlook and strong focus on delivery and developing best-in-class cultural initiatives


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