Vp of Marketing

6 months ago


Dubai, United Arab Emirates Halian International Full time

**Our client**:
Our Ed-Tech client is currently recruiting for an experienced Vice President of Marketing to join our executive leadership team in the middle east.

As a key member of the executive leadership team, the Vice President of Marketing will be responsible for shaping the company's core marketing strategy and driving growth initiatives.

This role entails contributing to the vision, strategy, and operational execution of the marketing function.

Additionally, the VP of Marketing will recruit and lead a team of marketing professionals to enable marketing strategies and capabilities across all aspects of the business.

**Your Responsibilities**:

- Define and execute the overall marketing strategy and roadmap to develop a competitive advantage and deliver intuitive, personalized customer experiences across all products.
- Strategize, create, and implement a marketing calendar in collaboration with business leaders.
- Plan and manage company events, conferences, and roadshows according to global standards.
- Onboard and manage agencies on an annual and event basis in the MEA region.
- Successfully execute Innoxera, the largest EdTech event in MENA, across multiple countries annually.
- Monitor, measure, and maximize ROI from marketing activities and exhibitions per product per market.
- Build and manage a comprehensive PR unit covering radio, TV, press, social media, podcasts, interviews, etc.
- Manage company publications including newsletters, magazines, e-books, and press releases.
- Enhance our clients brand equity and recognition to become the leading EdTech company in MENA and globally.
- Develop and manage strategic partnerships and investments with digital, data, and social platforms.
- Lead the implementation of the overall product marketing strategy.
- Conduct market research, benchmarking, and competitive analysis for GTM strategy.
- Support the development of pricing strategy per product per market.
- Manage sponsorships from client partners and customers for awards events and conferences.
- Collaborate with global partners and resellers to achieve company goals in target markets.
- Assist in monetizing products and tools within existing customer and user base.
- Drive customer loyalty to achieve acquisition, engagement, retention, and monetization goals.
- Articulate the company's vision, inspiring and influencing others through core values: authenticity, growth, knowledge, community, and joy.

**Your Qualifications**:

- Minimum of 10 years of progressive experience leading marketing functions in global or scaling internet companies (SaaS experience is a plus).
- Bachelor's degree in Business, Marketing, or equivalent. An MBA is preferred.
- Demonstrated expertise in all aspects of digital marketing, improving customer acquisition, retention, and experience.
- Experience working with marketing agencies in the Gulf and globally.

**Halian Group**:
With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers. Our resourcing and smart services help you to realize tomorrow s potential. Discover the amazing things possible when you bring the right people and the right technologies together

LI-BH1


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