Manager - Marketing & Enrolment

3 weeks ago

Dubai, United Arab Emirates Fortes Holdings Full time

Manage
the Marketing Team
- Assist the Head of Marketing with overseeing
the marketing department and guide its day-to-day operations.
- Execute hiring plans in collaboration with
Head of Marketing and HR.
- Coach a high-performing marketing team.
- Report to the Head of Marketing on marketing
team goals and KPIs.
- Develop team members through reviews,
objectives and identify training where required.
- Motivate team members to deliver excellence in
everything they do and drive innovation and encourage them to seek out and
identify new trends in digital.

Marketing
Budget & Business Strategy
- Work with the Head of Marketing for outlining
budgets for all business units and management of our multi-channel
marketing strategy that incorporates Social Media, Website & Mobile app,
Programatic ads, Digital Campaigns, Public Relations, B2C Live Chat, SEO, and
offline ATL & BTL channels.
- Work closely with Head of
Marketing and Marketing Team to craft an effective and efficient
marketing strategy focused on growing audiences for all business units.
- Manage conception, development, and
implementation of marketing plans and strategies, course concepts, and
promotional programmes to drive interest and admissions.
- Assist the Head of Marketing with the
strategic and tactical execution of marketing campaigns, including design of
test/control segmentation, implementation of tests, tracking, results
reporting, analysis, and recommendations.

Brand
Marketing
- Manage branding strategy and campaigns,
including social media, PR and influencer & partnership to drive brand
awareness and build demand for the business units.
- Ensure our brand message is strong and
campaigns, web pages, online blog and promotional material). Plan and
coordinate marketing efforts, and build awareness and positioning for our
company's brand.
- Manage the social media plan on the
development and implementation of influencer partnership and social strategy to
generate awareness, traffic and conversion as well as creating and managing the
organic social media calendar, drive followers and community engagement.
- Work with Head of Marketing to select agencies
consultants, freelancers and other suppliers including contract negotiation and
management.
- Oversee PR and major online and offline
events.

Performance
Marketing
- Assist the Head of Marketing while working
with the Digital Team to understand key marketing performance metrics and
conduct in-depth performance and forecast analysis through various analytics
and tracking tools to provide market research, competitive analyses, campaign
results, and consumer trends in order to translate results into actionable
insights for marketing team.
- Manage and identify strategic keyword volume
opportunities, across markets and languages, to develop and implement an
inbound marketing strategy that will form a key part of the acquisition and
content strategy.
- Manage paid marketing, including PPC, SEO,
Affiliates, Paid Social, Refer A Friend and Media Planning to deliver forecast
traffic and conversion goals.
- Manage content and work with IT Team to
maintain and innovate on an effective, lead-generating website and improve
online user experience for prospects, leads, and customers.

Marketing
Automation
- Assist the Head of Marketing with technical
aspects of CRM and marketing automation to generate, distribute, and report on
leads. Work with Admissions and IT.
- Develop and establish a comprehensive
marketing automation strategy.- Create a customer profiling strategy, to drive
meaningful audience segmentation.
- Implement a consumer database acquisition
strategy to drive opt-ins.

Reporting
& Budgeting
- Identify short-term and long-term scheduling,
budget, and resource needs, including the development and management of an
annual marketing budget, profit/loss projections, expenditure spending, and
other financial considerations.
- Create and maintain metrics reports on
marketing and sales activities, effectiveness, and business impact.
- Analyse marketing and sales data to develop
insights and make recommendations on areas for optimisation.
- Monitor and maintain data quality within the
marketing database.
- Report on the effectiveness of marketing
campaigns using pre-determined KPIs to the Board.

Offline
Marketing
- Implementation of ATL / BTL activities across
business units that includes Radio, Billboard, Media Planning & Buying to
maximise brand awareness and visibility.
- Experience in handling PR, Media & Agencies
to execute various marketing campaigns.
- Oversee the creation and delivery of PR, press
releases, advertisements, print ads, publications and other marketing
collateral & materials.
- Analyse market trends, compare and track the
competition, summarise findings and provide comprehensive reports with
recommendations to the business enabling further business growth.
- Plan and manage all production related tasks
such as Signage, Branding, Graphics, Collateral, etc.
- Handle on-site photog

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