Marketing Manager

7 days ago

Abu Dhabi, United Arab Emirates Capital Motion Restaurants Management LLC Full time

We are looking for an experienced and results-driven Marketing Manager to join our dynamic team. The Marketing Manager will be responsible for developing, implementing, and overseeing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with strong leadership skills, as well as hands-on experience in digital marketing, traditional marketing, and project management. The Marketing Manager will collaborate closely with cross-functional teams, including sales, product development, and communications, to ensure marketing efforts align with business goals.

**Key Responsibilities:Strategic Marketing Planning**:

- **Marketing Strategy Development**:

- Develop and execute comprehensive marketing strategies that align with company objectives and drive brand growth.
- Identify market trends, customer needs, and competitor activities to inform strategy adjustments and capitalize on opportunities.
- Set clear marketing goals, KPIs, and performance metrics to measure the success of campaigns and initiatives.
- **Brand Development and Positioning**:

- Lead brand development efforts, ensuring consistent messaging, visual identity, and positioning across all channels.
- Oversee the development of brand guidelines and ensure all marketing materials adhere to brand standards.
- Work closely with senior management to define the company’s brand voice and narrative.

**Campaign Development and Execution**:

- **Campaign Management**:

- Plan, create, and execute integrated marketing campaigns across multiple channels, including digital, print, events, and social media.
- Allocate budgets for marketing campaigns and monitor spending to ensure cost-effectiveness and ROI.
- **Lead Generation and Customer Acquisition**:

- Work with the sales team to develop and execute campaigns aimed at generating leads and driving customer acquisition.
- Use data-driven insights to optimize campaigns and improve conversion rates.
- **Digital Marketing & Social Media**:

- Manage social media campaigns and develop content that engages the target audience and enhances brand presence.
- Ensure all digital content is optimized for maximum visibility, engagement, and conversions.

**Team Leadership and Collaboration**:

- **Team Management**:

- Lead and mentor a team of marketing professionals, providing guidance, support, and feedback to ensure high performance and growth.
- Foster a collaborative team culture and encourage innovation and creativity in marketing approaches.
- Ensure team members have the resources and training needed to succeed in their roles.
- **Cross-functional Collaboration**:

- Work closely with sales, product development, and customer service teams to ensure alignment between marketing initiatives and company goals.
- Collaborate with external agencies and vendors to execute marketing initiatives effectively.

**Market Research and Data Analysis**:

- **Market Research**:

- Conduct regular market research to identify trends, customer preferences, and competitor strategies.
- Analyze consumer behavior, industry developments, and sales data to optimize marketing efforts.
- Use insights from research and analytics to adjust campaigns and make data-driven decisions.
- **Performance Monitoring and Reporting**:

- Monitor and analyze the performance of all marketing campaigns, providing regular updates and reports to senior management.
- Measure ROI and adjust strategies accordingly to ensure marketing initiatives achieve desired results.
- Track key metrics (e.g., website traffic, lead generation, social media engagement) and ensure alignment with KPIs.

**Budget and Resource Management**:

- **Budget Allocation**:

- Develop and manage the marketing budget, ensuring funds are allocated efficiently across different channels and initiatives.
- Monitor spending and make adjustments to ensure the budget is used effectively to meet marketing goals.
- **Resource Planning**:

- Coordinate with internal teams and external agencies to manage resources effectively and ensure the timely delivery of marketing projects.

**Skills & Qualifications**:

- **Experience**: Minimum of 5 years of experience in marketing, with at least 2 years in a managerial or leadership role.
- **Project Management**: Strong project management skills with the ability to lead multiple projects simultaneously while meeting deadlines.
- **Leadership Skills**: Proven ability to lead and mentor a team, fostering a collaborative and high-performance work environment.
- **Data Analysis**: Proficient in data analysis and using tools like Google Analytics, social media analytics, and CRM systems to assess campaign effectiveness and ROI.
- **Communication Skills**: Excellent written and verbal communication skills with the ability to create compelling marketing materials and presentations.
- **Creative Thinking**: Ability to think creatively and strategically to develop innovative

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