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Marketing Manager

1 month ago

Abu Dhabi, United Arab Emirates ELHAAM Investment Group Full time

**Job description**

**Job Overview**:
**Key Responsibilities**:

- **Strategy Development and Execution**:

- Develop, implement, and manage comprehensive marketing plans and campaigns to promote food and beverage and catering services.
- Conduct market research to identify trends, competitor analysis, and customer insights to shape marketing strategy.
- Collaborate with senior management to set marketing objectives, KPIs, and budgets aligned with business goals.
- **Brand Management**:

- Define and enhance the brand identity across all marketing channels to ensure consistent messaging and positioning.
- Oversee the creation and distribution of high-quality marketing content, including digital content, print materials, packaging, and in-store displays.
- Manage the brand image and ensure alignment across all internal and external communications.
- **Digital Marketing**:

- Drive traffic, engagement, and conversions through digital platforms and continuously optimize campaigns to improve performance.
- Monitor digital trends and emerging technologies to keep the brand at the forefront of the industry.
- **Event and Promotional Marketing**:

- Plan and execute events, tastings, product launches, and other promotional activities to drive engagement and showcase offerings.
- Partner with venues, event organizers, and influencers to create unique brand experiences and amplify reach.
- Oversee seasonal and holiday campaigns, promotions, and special events to boost sales and brand visibility.
- **Customer Engagement and Loyalty Programs**:

- Develop and implement loyalty and reward programs to build customer loyalty and retention.
- Conduct customer feedback surveys, analyze data, and make recommendations to improve customer satisfaction and experience.
- Identify opportunities for partnerships, sponsorships, and collaborations to expand the brand’s reach and audience.
- **Sales and Revenue Support**:

- Collaborate with the sales team to create marketing materials, sales collateral, and presentations.
- Work closely with catering sales teams to design custom marketing plans for corporate and special events.
- Track and analyze the effectiveness of sales and marketing initiatives and provide insights to increase revenue.
- **Data Analysis and Reporting**:

- Track, measure, and report on the performance of all marketing campaigns using data analytics tools.
- Provide monthly reports, analyzing marketing ROI and recommending adjustments based on findings.
- Manage marketing budgets and allocate resources effectively to ensure maximum return on investment.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or related field (Master’s degree is a plus).
- 5+ years of experience in marketing, with at least 3 years in the food and beverage or catering industry.
- Proven experience in creating and executing successful marketing campaigns across multiple channels.
- Strong knowledge of digital marketing, social media platforms, and marketing analytics.
- Excellent communication, project management, and organizational skills.
- Creative, strategic thinker with a strong analytical mindset and attention to detail.
- Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
- Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM software, social media management tools).

**Preferred Skills**:

- Familiarity with food and beverage market trends and customer preferences.
- Experience in managing customer loyalty programs and customer relationship management (CRM).
- Knowledge of graphic design and content creation tools (e.g., Adobe Creative Suite, Canva) is a plus.
- Ability to manage and motivate a team effectively.

**Working Conditions**:

- Office-based, with occasional travel for events, site visits, and vendor meetings.
- Flexibility to work evenings or weekends during promotional events or peak seasons.

**Performance Metrics**:

- Achievement of set KPIs related to brand awareness, customer engagement, and revenue growth.
- Effective budget management and ROI on marketing campaigns.
- Success in achieving digital marketing benchmarks such as traffic, engagement, and conversion rates.

Application Question(s):

- what is your notice period ?
- what is your expected salary ?
- this position required Female

**Experience**:

- Marketing: 4 years (required)

**Language**:

- arabic (required)

**Location**:

- Abu Dhabi (required)