Marketing Manager

1 month ago


Abu Dhabi, United Arab Emirates Cambridge Educational Institute Full time

**Job Overview**:
**Key Responsibilities**:
**1. Strategy Development**:

- Develop, implement, and oversee the execution of a cohesive marketing strategy that integrates both online and offline channels.
- Conduct market research and competitor analysis to identify opportunities, consumer trends, and areas for improvement.
- Set strategic goals and KPIs to measure the effectiveness of marketing campaigns, ensuring alignment with overall company objectives.
- Collaborate with cross-functional teams, including Sales, Product, and Customer Success, to align marketing strategies with business goals.

**2. Digital Marketing Management**:

- Manage pay-per-click (PPC) campaigns, monitor performance, and optimize ROI through A/B testing, targeting, and creative enhancements.
- Ensure a strong online presence through effective website management, analytics tracking, and conversion optimization.

**3. Offline Marketing Initiatives**:

- Design and execute offline marketing campaigns, including print advertising, direct mail, events, sponsorships, and partnerships.
- Coordinate and plan in-person events, trade shows, and promotional activities to enhance brand visibility and customer engagement.
- Work closely with creative teams to produce high-quality collateral, including brochures, posters, and other physical promotional materials.
- Establish and maintain relationships with media outlets, PR agencies, and relevant stakeholders for brand promotion.

**4. Campaign Execution and Monitoring**:

- Plan, manage, and monitor integrated marketing campaigns, ensuring timely execution across all channels.
- Use analytics tools to track the performance of marketing initiatives, monitor customer engagement metrics, and adjust strategies based on data-driven insights.
- Prepare and present performance reports, providing actionable insights to optimize future campaigns.
- Manage and allocate the marketing budget effectively, ensuring a strong ROI on all marketing activities.

**5. Brand Management and Market Positioning**:

- Oversee the brand identity, ensuring consistent messaging, visuals, and voice across all platforms.
- Continuously refine and reinforce the company’s brand positioning, working to differentiate us within the education market.
- Identify potential partnerships and sponsorship opportunities that align with brand values and audience engagement objectives.

**6. Team Leadership and Development**:

- Lead, mentor, and develop a high-performing marketing team, fostering a collaborative and results-driven culture.
- Conduct regular performance reviews, set clear objectives, and provide constructive feedback to support professional growth.
- Stay updated on industry trends, best practices, and emerging marketing technologies, promoting continuous learning within the team.

**Key Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.
- 5+ years of marketing experience, with a proven track record in both digital and traditional marketing channels, particularly in the education sector.
- Strong analytical skills with experience in data-driven marketing and campaign performance tracking.
- Proficiency with marketing tools, including CRM systems, analytics platforms (Google Analytics, etc.), and digital marketing tools.
- Exceptional communication, leadership, and project management skills.

**Preferred Skills**:

- Experience in managing budgets and forecasting marketing spend effectively.
- Experience working in the education sector, with an understanding of its unique challenges and opportunities.
- Familiarity with educational products, services, and customer personas is highly desirable.
- Experience working in a fast-paced industry or high-growth company is highly desirable.

**Job Types**: Full-time, Permanent

**Experience**:

- Marketing: 4 years (required)

Application Deadline: 29/10/2024


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