Sr Brand Insights Manager Brand Strategy Insights

3 weeks ago

Dubai, United Arab Emirates myGwork - LGBTQ+ Business Community Full time


Key job responsibilities

  • Manage the global brand health tracker end-to-end, from evolving the survey design to vendor management and synthesizing data trends into narrative-driven reports.
  • Deliver quarterly and ad hoc reports that track performance across key metrics, surfacing notable trends and changes in brand health
  • Leverage first and third-party data to measure holistic brand impact of specific cross-channel activations with target audiences
  • Drive ongoing socialization of brand insights and partner with stakeholders (primarily across Marketing verticals) to distill findings into opportunities for real-time optimization
  • Conduct meta-analyses to explore strategic questions related to brand impact and the metrics that matter
  • Serve as the primary POC for stakeholders across the organization on brand health and measurement requests
  • Manage ongoing vendor/agency relationships, including reviewing deliverable reports with thoughtful, clear feedback
  • Partner with the data science team to create and manage dashboards and self-service tools for brand data

About The Team

As the Amazon Music Global Brand Strategy & Insights team, we are responsible for defining, implementing, and evolving our Global Brand Strategy, and leading Brand, Audience, Go-To-Market, and Customer Lifecycle research to inform data-driven, actionable recommendations. We utilize both traditional approaches, as well as exploratory methods to uncover opportunities, for both the near and long term. Much of our work is strategic in nature and aims to provide value to the entire org. Our overarching vision is to humanize data into compelling storytelling and strategies to position AM to achieve ambitious business goals and delight audiences.

We are open to hiring candidates to work out of one of the following locations:

Culver City, CA, USA | New York, NY, USA | San Francisco, CA, USA | Seattle, WA, USA

Basic Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience in marketing or marketing research
  • Experience using data and metrics to measure impact and determine improvements
  • Experience communicating results to senior leadership
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Exceptional writing skills, with the ability to clearly communicating complex data in streamlined summaries & simple charts.

Preferred Qualifications

  • Experience in audience segmentation and targeting
  • 8+ years professional non internship marketing experience
  • Familiarity with syndicated research tools such as Morning Consult Brand Intelligence

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