Sr Brand Insights Manager Brand Strategy Insights

3 weeks ago


dubai, United Arab Emirates MyGwork - LGBTQ+ Business Community Full time
Sr Brand Insights Manager Brand Strategy Insights Sr Brand Insights Manager Brand Strategy InsightsManage the global brand health tracker end-to-end, from evolving the survey design to vendor management and synthesizing data trends into narrative-driven reports.Deliver quarterly and ad hoc reports that track performance across key metrics, surfacing notable trends and changes in brand healthLeverage first and third-party data to measure holistic brand impact of specific cross-channel activations with target audiencesDrive ongoing socialization of brand insights and partner with stakeholders (primarily across Marketing verticals) to distill findings into opportunities for real-time optimizationConduct meta-analyses to explore strategic questions related to brand impact and the metrics that matterServe as the primary POC for stakeholders across the organization on brand health and measurement requestsManage ongoing vendor/agency relationships, including reviewing deliverable reports with thoughtful, clear feedbackPartner with the data science team to create and manage dashboards and self-service tools for brand dataAbout The TeamAs the Amazon Music Global Brand Strategy & Insights team, we are responsible for defining, implementing, and evolving our Global Brand Strategy, and leading Brand, Audience, Go-To-Market, and Customer Lifecycle research to inform data-driven, actionable recommendations. We utilize both traditional approaches, as well as exploratory methods to uncover opportunities, for both the near and long term. Much of our work is strategic in nature and aims to provide value to the entire org. Our overarching vision is to humanize data into compelling storytelling and strategies to position AM to achieve ambitious business goals and delight audiences.We are open to hiring candidates to work out of one of the following locations:Culver City, CA, USA | New York, NY, USA | San Francisco, CA, USA | Seattle, WA, USABasic Qualifications6+ years of professional non-internship marketing experienceExperience in marketing or marketing researchExperience using data and metrics to measure impact and determine improvementsExperience communicating results to senior leadershipExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Exceptional writing skills, with the ability to clearly communicating complex data in streamlined summaries & simple charts.Preferred QualificationsExperience in audience segmentation and targeting8+ years professional non internship marketing experienceFamiliarity with syndicated research tools such as Morning Consult Brand Intelligence Disclaimer: Drjobs.ae
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