Sr Brand Insights Manager Brand Strategy Insights

2 months ago

Dubai, United Arab Emirates myGwork - LGBTQ+ Business Community Full time


Key jobresponsibilities

  • Managethe global brand health tracker end-to-end, from evolving thesurvey design to vendor management and synthesizing data trendsinto narrative-driven reports.
  • Deliverquarterly and ad hoc reports that track performance across keymetrics, surfacing notable trends and changes in brandhealth
  • Leverage first and third-party data tomeasure holistic brand impact of specific cross-channel activationswith target audiences
  • Drive ongoingsocialization of brand insights and partner with stakeholders(primarily across Marketing verticals) to distill findings intoopportunities for real-timeoptimization
  • Conduct meta-analyses to explorestrategic questions related to brand impact and the metrics thatmatter
  • Serve as the primary POC forstakeholders across the organization on brand health andmeasurement requests
  • Manage ongoingvendor/agency relationships, including reviewing deliverablereports with thoughtful, clear feedback
  • Partnerwith the data science team to create and manage dashboards andself-service tools for brand data

About TheTeam

As the Amazon Music GlobalBrand Strategy & Insights team, we are responsible fordefining, implementing, and evolving our Global Brand Strategy, andleading Brand, Audience, Go-To-Market, and Customer Lifecycleresearch to inform data-driven, actionable recommendations. Weutilize both traditional approaches, as well as exploratory methodsto uncover opportunities, for both the near and long term. Much ofour work is strategic in nature and aims to provide value to theentire org. Our overarching vision is to humanize data intocompelling storytelling and strategies to position AM to achieveambitious business goals and delightaudiences.

We are open to hiring candidates towork out of one of the followinglocations:

Culver City, CA, USA | New York,NY, USA | San Francisco, CA, USA | Seattle, WA,USA

BasicQualifications

  • 6+ years of professionalnon-internship marketing experience
  • Experiencein marketing or marketing research
  • Experienceusing data and metrics to measure impact and determineimprovements
  • Experience communicating resultsto senior leadership
  • Experience with Excel orTableau (data manipulation, macros, charts and pivottables)
  • Exceptional writing skills, with theability to clearly communicating complex data in streamlinedsummaries & simple charts.

PreferredQualifications

  • Experience in audience segmentationand targeting
  • 8+ years professional noninternship marketing experience
  • Familiaritywith syndicated research tools such as Morning Consult BrandIntelligence

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