Manager - Strategy & Insights

1 week ago


Dubai, Dubai, United Arab Emirates Leo Burnett Full time

Company Description:

The Senior Manager in the strategy & insights team is:

  • The driver of effective strategic solutions on key assigned brands
  • The driver of insightgeneration on key assigned brands
  • The driver of proactive strategic and creative thinking on key assigned brands
  • The driver of collaboration with communication, creative, innovation and social teams
  • The driver of an innovative strategic culture within the insights & strategy team too

Technical & Product

  • Actively uses and advocates the Publicis Groupe FUEL platform.
  • Actively participates in every Groupe and Agency OPEN brief with inspiring springboards.
  • Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently.
  • Comes up with proactive briefs for clients based on qualified opportunities.
  • Leads the client's Effectiveness awards entries and submissions, regionally and globally.
  • Support creative teams on Creative awards for clients.

Business Acumen & Operational Efficiency

  • Is knowledgeable about the client's category and business.
  • Oversees successful reviews of work and final delivery of assignments and tasks for clients and pitches.
  • Oversees development of client presentations that succinctly but effectively tell the story and appropriately positions the work for success.
  • Oversees category and competitive landscape assessments.

Innovative & Analytical Mindset

  • Market Research: Designs and executes original methods of primary research producing actionable reports.
  • Ideation: Synthesizes complex information into compelling stories and inspiring creative opportunities.
  • Competitive Analysis: Drives the analysis about (and hence, is aware of) threats and opportunities for clients. Shares with others.
  • Presentation Development: Engages in presentations with clear narratives that are insightful and distinctive vs. typical strategists

Qualifications:

  • Bachelors or Masters degree in marketing, research, data or business.
  • Min 79 years experience working in a strategy role
  • Fluent in Arabic would be a plus
  • Experience working in an agency would be a plus

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