Market Research Officer

3 weeks ago

abu dhabi, United Arab Emirates Al Fahim Group Full time
Role Purpose:The jobholder is responsible to conduct and analyze market researches for the Group and its companiesusing various internal, external resources and tools to provide proper market intelligence assistingMarketing and BU management in making sound decisions.Key AccountabilitiesDesk Research• Compiles information on competitors’ advertisements (email shots, print, web banners and billboards) from integral alerts, subscribing to newsletters, personal observations, online scanning, etc.; and, on competitors’ news, events and activities using Media Watch Middle East, among other resources, and reports to business units on a weekly basis to ensure that they remain abreast with industry updates for further analysis and decision making.• Uses weekly updates, industry reports, statistical information, online web searches, among otherresources (OMD on expenditure), to develop elaborated monthly reports on market industry.• Compiles market data on all relevant industry sectors by extracting secondary information and liaising with various institutions (Traffic Dept., product principles, Dept. of Economic Development & Planning, statistics centers, media agencies, Abu Dhabi Chamber, ADTA, Central Bank, etc.) to obtaincurrent, credible and accurate quantitative and qualitative data to utilize in market reports and sends to concerned business units.External Research• Creates questionnaires, manages Survey Monkey, coordinates with CRM and Social Media/OnlineMarketing Specialist to perform external perception and awareness surveys, among other types ofquestionnaires, to understand target groups’ psychographics, purchasing behavior, impact of acampaign, etc.• Conducts small scale fieldwork through short face-to-face interviews at exhibitions, internalshowrooms, telephonic interviews, etc. in relation to assigned projects to gather more insightful andprimary informa
Experience. Minimum 1 to 2 years of market research work experienceKnowledge & Skills. Highly observant and analytical,. Strong knowledge of statistics for quantitative researches (numerical and problem-solving skills),• Good knowledge and interest in behavioural science and psychology,• Excellent communication skills and confident personality to carry out qualitative researches,• Good exposure to statistical software (i.e. SPSS),• Very good in speaking and writing English and Arabic,• Highly proficient in MS Office esp. Excel and PowerPoint,• Ability to work under pressure and meet deadlines,• Highly organized and methodical mind.Competencies:• Customer focus• Adaptability• Effective communication• Continuous self improvement• Innovation• Results-oriented• Teamwork
About The Company Al Fahim Group is one of Abu Dhabi's most successful family businesses. The company was founded by the late Abdul Jalil Al Fahim in 1958, a visionary entrepreneur who led the company until his death in 1996. Today, it continues to be directed by a board composed of eight brothers, intrinsically motivated to preserve and enhance the business seeds sown by their father - for the good of the country, and their compatriots.As Abu Dhabi moves forward, Al Fahim Group continues to support the country's progress by servicing the needs of the new economy with excellence and quality - whether providing safe, reliable service and support to fuel the continued growth of Abu Dhabi's oil and gas fields; distributing top-quality, luxury cars to ensure its residents have the ways and means to travel the roads in comfort; building and managing world-class hotels and residences to accommodate a growing influx of tourists and residents; or investing in a board portfolio of local, regional and global interests to generate funds to support continued growth opportunities.#J-18808-Ljbffr

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