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Cluster Director of Marketing and Communications

2 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Rotana Hotels & Resorts Full time
Roles and responsibilities

We are currently seeking for passionate and dynamic guest focused Marketing & Communication professionals who pride themselves on their ability to deliver extraordinary levels of customer service and provide creative solutions to our guests.

As a Director of Marketing & Communications you are responsible for coordinating internal and external marketing activities for the property. The role involves publicity, media coverage, community relations, corporate image and special events in order to market the company image for hospitality and services and will include key responsibilities such as-

  • Promote the brand name through formulated advertising and public relations campaign and plan and reinforce the corporate identity
  • Support the implementation of ongoing, focused media and community relations programs, that are strategically planned to support and enhance the area marketing efforts
  • Develop and execute promotional and brand building exercises in conjunction with the marketing department
  • Coordinate strategic local / regional / international public relation campaigns to achieve marketing goals
  • Create new business tie-ups and partners
  • Liaise and coordinate with the advertising agencies and media companies
  • Overlook all press releases and maintain a constant supply of articles for the media partners
  • Assist in producing collateral from concept to final product in line with the Rotana corporate guidelines to build brand recall

Skills

Education, Qualifications & Experiences

You should be preferably an advertising, marketing or mass communication graduate with a minimum of three years experiences in a similar field and with a good knowledge of the local and international media and media culture. You must be a computer literate with effective communication skills, both verbal and written in English and Arabic language ability is a definite plus. Furthermore, solid experience in Social Media and Digital Marketing is essential.

Knowledge & Competencies

The ideal candidate will be dynamic and well qualified, with a high level of motivation and enthusiasm and should possess following competencies-

Understanding the Business

Influencing Outcomes

Planning for Business

Team Building

Valuing Diversity

Leading People

Adaptability

Desired candidate profile

The Director of Marketing & Communications is a senior-level executive responsible for crafting and executing strategies to promote the organization's brand, services, and products. This role oversees all marketing, public relations, and communication initiatives to ensure a cohesive and impactful message is delivered to target audiences. The position requires strong leadership skills, creative vision, and a data-driven approach to achieve business objectives and enhance the organization's reputation.

Key Responsibilities

Strategic Planning

  • Develop and implement comprehensive marketing and communication strategies aligned with organizational goals.
  • Identify target markets and create campaigns that drive brand awareness, customer engagement, and revenue growth.
  • Conduct market research and competitor analysis to stay ahead of industry trends.

Brand Management

  • Oversee the development and consistency of brand identity across all platforms.
  • Ensure all marketing materials, messaging, and visual elements align with brand guidelines.
  • Monitor brand perception and implement initiatives to enhance its reputation.

Marketing Campaigns

  • Lead the planning and execution of multi-channel marketing campaigns, including digital, print, social media, and events.
  • Set campaign goals, budgets, and timelines while tracking performance metrics.
  • Collaborate with creative teams to produce compelling content and visuals.

Digital Marketing

  • Manage the organization's online presence, including website, social media, and email marketing.
  • Implement SEO, SEM, and content marketing strategies to increase online visibility.
  • Utilize analytics tools to measure ROI and optimize digital campaigns.

Public Relations

  • Serve as the primary spokesperson for the organization and manage media relations.
  • Write and distribute press releases, coordinate press events, and handle crisis communications.
  • Build and maintain relationships with journalists, influencers, and stakeholders.

Team Leadership

  • Lead and mentor the marketing and communications team, fostering creativity and collaboration.
  • Establish clear goals, roles, and performance expectations for team members.
  • Provide training and development opportunities to enhance team capabilities.

Budget Management

  • Develop and manage the marketing and communications budget, ensuring cost-effective initiatives.
  • Allocate resources strategically to maximize ROI and achieve objectives.

Essential Skills

  1. Leadership & Management

    • Proven ability to lead teams and drive results in a fast-paced environment.
    • Strong decision-making and problem-solving skills.

  2. Strategic Thinking

    • Ability to align marketing strategies with organizational goals and adapt to changing market conditions.

  3. Communication Skills

    • Exceptional written, verbal, and presentation skills.
    • Ability to convey complex ideas clearly to diverse audiences.

  4. Analytical Skills

    • Proficiency in data analysis and metrics tracking to measure campaign performance.
    • Experience with marketing analytics tools like Google Analytics, HubSpot, or similar platforms.

  5. Creativity

    • A flair for developing innovative campaigns and unique brand storytelling techniques.

  6. Technical Proficiency

    • Familiarity with marketing tools, CRM systems, and content management platforms.
    • Knowledge of social media algorithms, trends, and best practices.