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Brand Engagement Manager
3 months ago
Skill Farm is seeking a dynamic individual to fill the role of Marketing Manager. This position is crucial for enhancing our brand visibility and consumer engagement through various strategic initiatives.
Key Responsibilities:
- Collaborate with internal teams for various organizational events, ensuring seamless execution.
- Develop and implement strategies for public activations and guerrilla marketing to boost brand recognition.
- Oversee the event budget to maintain financial discipline and avoid discrepancies.
- Conduct thorough reporting and utilize the PDCA (Plan, Do, Check, Act) methodology to extract learnings for future endeavors.
- Analyze brand positioning and gather consumer insights to inform marketing strategies.
- Work closely with cross-functional teams to enhance customer experience and satisfaction.
- Gain a comprehensive understanding of the brand's customer journeys to tailor marketing efforts.
- Establish KPIs to evaluate success and track progress effectively.
- Ensure adherence to brand standards across all platforms.
- Implement brand guidelines, monitor product presentation, and assess customer feedback.
- Conduct regular audits across various locations to maintain brand integrity.
- Engage in training sessions to enhance personal leadership capabilities.
Qualifications:
The ideal candidate will be a champion of brand and consumer experience across all media platforms. Key qualifications include:
- Strong technical expertise with a proven history of executing successful events and activations in the market.
- A millennial perspective, with an innate ability to understand and adapt to social media trends.
- Experience in collaborating with agencies to drive marketing initiatives.
- Creative and critical thinking skills, with the ability to work collaboratively within a team.
- Comfort in a fast-paced, ever-evolving environment.
- A proactive attitude with exceptional execution skills.