Brand Marketing Manager
3 weeks ago
At Talent Pal, we are seeking a Brand Marketing Manager to join our team. This role plays a critical part in developing effective campaigns that drive brand awareness, engagement, and revenue growth.
Key Responsibilities:
- Develop and implement marketing and branding strategies that align with the company's goals and objectives.
- Develop and manage brand positioning, messaging, and visual identity.
- Build initiatives that align with the company's overall business goals and objectives.
- Conduct research to gain insights into consumer behavior, market trends, and competitive dynamics.
- Provide creative direction to agencies to ensure that all creative assets align with the brand's tone, voice, and visual identity.
- Oversee the execution of campaigns, ensuring they are implemented on time, within budget, and with a high level of quality.
- Manage the campaign budget, ensuring resources are allocated effectively to maximize ROI.
- Develop promotional campaigns that align with the brand's overall strategy and objectives.
Requirements:
- Proficiency in conducting market research and analysis to gain insights into consumer behavior, market trends, and competitive dynamics.
- Ability to develop and manage brand strategies, including brand positioning, messaging, and visual identity.
- Proficiency in developing and executing integrated marketing communications plans across multiple channels and platforms.
- Ability to provide creative direction and develop compelling creative assets.
- Project management skills to ensure campaigns are executed on time, within budget, and with high quality.
- Ability to manage marketing budgets effectively, allocating resources to maximize ROI.
- Bachelor's degree in business/marketing or any relevant field.
- 7 years of experience in a similar role.
About Talent Pal:
- We are a company that creates great moments to spread happiness and build experiences that stay in our memories for a lifetime.
- We are proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do.
- We work in a friendly environment where everyone shares positive vibes and is excited about our future.
- We work with over 50,000 diverse and talented colleagues, all guided by our Leadership Model.
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