Brand Manager Emirati
3 weeks ago
ROLE SUMMARY
As a Brand Manager Emirati, you will be responsible for translating brand strategy into actionable plans and activities. You will analyze market data to stay on top of macro trends and their impact on brand performance. Additionally, you will analyze and report brand KPIs on a regular basis to identify areas of strength and improvement.
KEY RESPONSIBILITIES
- Translate brand strategy into actionable plans and activities.
- Analyze market data to stay on top of macro trends and their impact on brand performance.
- Analyze and report brand KPIs on a regular basis.
- Manage research projects to answer key questions and address black boxes.
- Lead creative platforms and manage 3rd party creative teams to ensure brand communication fronts align with strategy.
- Manage media agencies to optimize spending and achieve media objectives.
- Manage brand financial KPIs to ensure P&L objectives are met.
- Liaise with internal departments and lead cross-functional brand-related projects.
- Conduct continuous market visits to stay on top of brand on-ground performance.
REQUIREMENTS
QUALIFICATIONS, EXPERIENCE & SKILLS
- Bachelor's Degree in a relevant field.
- English mandatory.
- Communication skills.
- Related functions: Research, Media, Advertising, & Trade Marketing.
- Emirati nationality.
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