Senior Marketing Brand Manager

6 days ago


Dubai, Dubai, United Arab Emirates CC Staffing International Full time
Job Title: Marketing Communications ManagerCompany: CC Staffing International

As a Marketing Communications Manager, you will be responsible for developing and executing marketing strategies to enhance brand visibility, foster customer engagement, and drive business growth. The ideal candidate will have a strong background in both the technology and fashion/cosmetics industries.

Key Responsibilities:
  • Brand Management:
    • Develop and implement comprehensive brand strategies that align with the company's vision and goals.
    • Ensure consistent brand messaging across all platforms, enhancing brand positioning within the market.
    • Conduct market research to stay updated on trends in fashion, cosmetics, and technology.
  • Social Media Strategy:
    • Create, implement, and oversee social media campaigns that engage target audiences and drive brand awareness.
    • Manage content creation, ensuring that it aligns with brand guidelines and trends in the fashion and tech industries.
    • Analyze social media performance and adjust strategies accordingly.
  • Public Relations & Events:
    • Develop and maintain relationships with media, influencers, and other stakeholders to promote the brand through press releases, interviews, and event sponsorships.
    • Plan and execute PR initiatives, including media events, product launches, and brand collaborations.
    • Represent the brand at key industry events, ensuring positive media coverage and brand alignment.
  • Performance Marketing:
    • Drive customer acquisition through performance marketing channels (PPC, SEO, SEM, paid social, etc.).
    • Manage and optimize marketing campaigns to meet key performance indicators (KPIs), such as lead generation, conversion rates, and return on ad spend (ROAS).
    • Collaborate with the analytics team to monitor campaign performance and adjust strategies to ensure optimal results.
Qualifications:
  • Bachelor's degree in marketing, business, communications, or a related field.
  • 10+ years of experience in marketing, with a focus on brand management, social media, PR, and performance marketing.
  • Strong experience in both the technology and fashion/cosmetics industries.
  • Proven success in managing marketing campaigns across multiple channels, including digital and traditional platforms and launching products and brands.
  • Excellent written and verbal communication skills, with the ability to create compelling brand narratives.
  • Ability to manage budgets, analyze data, and report on marketing performance.
  • Strong leadership skills and the ability to work collaboratively across departments.

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