Marketing Operations Specialist
4 weeks ago
Position Overview: Precision Hire Solution is in search of a dedicated Mobile App Marketing Operations Specialist to oversee daily mobile application operations (70%) and spearhead user acquisition and marketing initiatives (30%). We are looking for candidates with 2-3 years of experience in marketing operations. This role provides flexibility for remote work and welcomes applicants with relevant experience.
Key Responsibilities:
- Ensure efficient daily app operations and optimize processes.
- Perform data analysis and reporting using Microsoft Excel.
- Implement targeted marketing campaigns aimed at user acquisition and retention.
- Create and schedule engaging posts using Canva and preset templates for social media platforms.
- Manage social media, email marketing, and other communication channels.
- Monitor app performance and gather user feedback.
- Supervise customer support operations.
- Develop and execute marketing strategies to attract new users and enhance lead generation.
- Collaborate on creating compelling messaging and promotional content.
- Establish performance benchmarks and KPIs.
- Track campaign performance and ensure adherence to budget constraints.
- Generate and present project reports to clients.
- Organize contests and referral campaigns.
- Implement strategies to boost organic signups.
- Coordinate with the development team for CMS functionality improvements.
- Address and resolve user feedback regarding the app.
- Report project progress to the Team Lead.
- Oversee high ROI digital marketing channels, including Paid Social and Email, to enhance the user database.
- Prepare financial and billing reports post-project completion.
- Manage client projects, sharing reports and addressing queries.
- Experience in large data management on CMS and user platforms is advantageous.
Candidate Profile:
- Proficient in operations and task management, particularly with CMS report management and analysis.
- Skilled in Microsoft Excel and PowerPoint, as these will be essential tools in your daily work.
- Excellent written and verbal communication skills in English.
- A proactive team player with leadership qualities.
- Self-motivated and independent, with a strong focus on targets.
- Detail-oriented with a keen eye for accuracy.
- Highly organized and process-driven, capable of managing multiple projects simultaneously.
- Enthusiastic about working in a dynamic environment with diverse responsibilities.
Benefits:
- Competitive compensation package based on experience and skill set, including medical benefits and public holidays.
- Continuous professional development support through training and mentoring.
- Enjoy a hybrid work model, allowing for both remote and in-office work.
Job Type: Full-time
Experience Required:
- Mobile app marketing: 2 years (Required)
- Microsoft Excel (heavy data): 2 years (Required)
- Canva: 1 year (Required)
- CMS management: 2 years (Required)
- Team management: 1 year (Required)
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