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Senior CRM Director

2 months ago

Dubai, Dubai, United Arab Emirates Property Finder Full time
About the Role

We are seeking a highly skilled Senior CRM Manager to join our team at Property Finder. As a key member of our organization, you will be responsible for designing and implementing innovative CRM strategies that align with our business objectives.

Key Responsibilities
  • Develop and Implement CRM Strategies: Design and implement CRM strategies that enhance engagement and optimize lifecycle management for our B2B and B2C audiences.
  • Manage CRM Platform Performance: Oversee the management and operational performance of our CRM platform, ensuring effective campaign management, data integration, and utilization of analytics for strategic insights.
  • Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams, including marketing, business analytics, and product, to integrate CRM strategies with broader company objectives.
  • Ensure Data Compliance: Ensure compliance with data privacy regulations and best practices in all CRM activities.
  • Develop Segmented Marketing Strategies: Develop segmented marketing strategies to address different customer demographics and verticals, utilizing a deep understanding of customer behavior to deliver personalized experiences.
  • Implement Campaigns: Implement campaigns working closely with the content team and product team to ensure a consistent customer experience.
  • Take a Data-Driven Approach: Take a data-driven approach to campaign performance, including continuous experimentation and analyzing consumer data and campaign performance to optimize future CRM initiatives.
  • Report on CRM Channel Updates: Report regularly on CRM channel updates and insights, using data to drive decisions and adapt strategies to market trends and company goals.