Senior CRM Manager
4 weeks ago
Job Title: Senior CRM Manager
About the Role:
We are seeking a Senior CRM Manager to join our team at Property Finder. As a key member of our marketing department, you will be responsible for designing and implementing innovative CRM strategies that align with our business objectives.
Key Responsibilities:
- Design and implement CRM strategies that enhance engagement and optimize lifecycle management for B2B and B2C audiences.
- Oversee the management and operational performance of the CRM platform, ensuring effective campaign management and data integration.
- Collaborate with cross-functional teams to integrate CRM strategies with broader company objectives.
- Ensure compliance with data privacy regulations and best practices in all CRM activities.
- Develop segmented marketing strategies to address different customer demographics and verticals.
- Implement campaigns working closely with the content team and product team to ensure a consistent customer experience.
- Take a data-driven approach to campaign performance, including continuous experimentation and analyzing consumer data and campaign performance.
- Report regularly on CRM channel updates and insights, using data to drive decisions and adapt strategies to market trends and company goals.
Requirements:
- Proven experience in CRM strategy and implementation.
- Strong understanding of data privacy regulations and best practices.
- Excellent communication and collaboration skills.
- Ability to analyze data and drive business decisions.
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