Brand Insights Manager
3 weeks ago
Key Responsibilities
- Develop and manage the global brand health tracker, overseeing survey design, vendor management, and data synthesis to create narrative-driven reports.
- Deliver quarterly and ad-hoc reports that track performance across key metrics, highlighting notable trends and changes in brand health.
- Utilize first and third-party data to measure the holistic brand impact of specific cross-channel activations on target audiences.
- Drive ongoing socialization of brand insights and collaborate with stakeholders to distill findings into opportunities for real-time optimization.
- Conduct meta-analyses to explore strategic questions related to brand impact and key metrics.
- Serve as the primary point of contact for stakeholders across the organization on brand health and measurement requests.
- Manage vendor/agency relationships, including reviewing deliverable reports with thoughtful feedback.
- Partner with the data science team to create and manage dashboards and self-service tools for brand data.
About the Team
The Amazon Music Global Brand Strategy & Insights team is responsible for defining, implementing, and evolving our Global Brand Strategy, leading Brand, Audience, Go-To-Market, and Customer Lifecycle research to inform data-driven recommendations. We leverage traditional and exploratory methods to uncover opportunities for both the near and long term. Our work is strategic in nature, aiming to provide value to the entire organization. Our vision is to humanize data into compelling storytelling and strategies to position AM for ambitious business goals and delight audiences.
Basic Qualifications
- 6+ years of professional marketing experience
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience communicating results to senior leadership
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Exceptional writing skills, with the ability to clearly communicate complex data in streamlined summaries and simple charts.
Preferred Qualifications
- Experience in audience segmentation and targeting
- 8+ years of professional marketing experience
- Familiarity with syndicated research tools such as Morning Consult Brand Intelligence
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