Digital Brand Marketing Lead
3 weeks ago
We are seeking a highly skilled Digital Brand Manager to drive our e-commerce growth. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies to increase brand awareness, drive online sales, and enhance customer engagement.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Manage and grow social media platforms to enhance brand presence and engagement.
- Collaborate with influencers and brand ambassadors to create authentic content and increase visibility.
- Oversee the development and maintenance of the brand's website, ensuring optimal user experience and functionality.
- Stay up-to-date with digital marketing trends and tools, implementing best practices.
- Coordinate with the design and product teams to create compelling digital assets (ads, graphics, etc.).
- Manage the digital marketing budget, ensuring efficient use of resources for maximum ROI.
Requirements:
- Bachelor's degree in Marketing Communications or a related field.
- 3 years of experience in digital marketing, preferably in fashion or retail industries.
- Proven track record in managing successful digital campaigns with measurable results.
- Strong understanding of SEO, SEM, PPC, social media, email marketing, and analytics tools (Google Analytics, Facebook Ads, etc.) as well as marketplaces such as Amazon.
- Excellent communication and project management skills.
- Creative, strategic thinker with a passion for brand growth.
Skills:
- Google Analytics
- Search Engine Optimization (SEO)
- CRM Marketing
- Social Media Marketing
- Marketing Strategy
Education and Skills:
- DEGREE: Bachelor's Degree
- QUALIFICATIONS: Marketing
- YEARS OF EXPERIENCE: 3 to 4
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