Digital Brand Marketing Lead

3 weeks ago


Dubai, Dubai, United Arab Emirates Talent Pal Full time

We are seeking a highly skilled Digital Brand Manager to drive our e-commerce growth. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies to increase brand awareness, drive online sales, and enhance customer engagement.

Key Responsibilities:

  • Develop, implement, and manage digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  • Manage and grow social media platforms to enhance brand presence and engagement.
  • Collaborate with influencers and brand ambassadors to create authentic content and increase visibility.
  • Oversee the development and maintenance of the brand's website, ensuring optimal user experience and functionality.
  • Stay up-to-date with digital marketing trends and tools, implementing best practices.
  • Coordinate with the design and product teams to create compelling digital assets (ads, graphics, etc.).
  • Manage the digital marketing budget, ensuring efficient use of resources for maximum ROI.

Requirements:

  • Bachelor's degree in Marketing Communications or a related field.
  • 3 years of experience in digital marketing, preferably in fashion or retail industries.
  • Proven track record in managing successful digital campaigns with measurable results.
  • Strong understanding of SEO, SEM, PPC, social media, email marketing, and analytics tools (Google Analytics, Facebook Ads, etc.) as well as marketplaces such as Amazon.
  • Excellent communication and project management skills.
  • Creative, strategic thinker with a passion for brand growth.

Skills:

  • Google Analytics
  • Search Engine Optimization (SEO)
  • CRM Marketing
  • Social Media Marketing
  • Marketing Strategy

Education and Skills:

  • DEGREE: Bachelor's Degree
  • QUALIFICATIONS: Marketing
  • YEARS OF EXPERIENCE: 3 to 4


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