E-commerce and Social Media Marketing Expert

1 week ago

Dubai, Dubai, United Arab Emirates Precision Hire Solution Full time
About Precision Hire Solution

We are a leading provider of innovative solutions for the photography and filmmaking industries, catering to professionals and enthusiasts alike. Our business is dedicated to providing high-quality equipment and accessories to support the creative endeavors of photographers and filmmakers worldwide.

Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team. The ideal candidate will have a proven track record of successful e-commerce and social media marketing campaigns within the photography and filmmaking industry.

Key Responsibilities
  • Develop and implement comprehensive social media and e-commerce marketing strategies tailored to the photography and filmmaking community to drive brand awareness and engagement.
  • Create compelling content, including posts, email newsletters, and other marketing materials specifically geared towards photographers and filmmakers to captivate audiences and promote products or services.
  • Regularly audit content effectiveness and adjust strategies based on data insights to optimize performance within the photography and filmmaking niche.
  • Collaborate with design teams to create visually appealing content tailored to the unique needs of photographers and filmmakers and with sales personnel to align messaging with product offerings.
  • Utilize SEO techniques to improve search engine rankings and drive organic traffic to the company's digital platforms within the photography and filmmaking space.
  • Identify trends from performance reports within the photography and filmmaking community to improve conversion rates and collaborate with the sales team for better lead generation.
  • Create and maintain the brand's image across all social media platforms, ensuring consistency and authenticity within the photography and filmmaking niche.
  • Design and execute social media campaigns targeted towards photographers and filmmakers, generate engaging content, and interact with followers to foster community growth within the photography and filmmaking community.
  • Monitor analytics to gauge the success of social media efforts within the photography and filmmaking space and rapidly respond to user queries and feedback for effective online reputation management.
  • Stay up-to-date with trends in social media tools, applications, channels, design, and strategy within the photography and filmmaking industry, implementing changes to drive customer engagement.
  • Serve as the webmaster, maintaining and updating our website, ensuring optimal performance and user experience.
  • Manage WordPress, including updates, plugin management, and troubleshooting to ensure a smooth and functional website experience.
Requirements
  • Proven experience in e-commerce and social media marketing, with a track record of successful campaigns and strategies within the photography and filmmaking industry.
  • Strong understanding of digital marketing principles, including SEO, content marketing, and analytics, with a particular focus on the photography and filmmaking niche.
  • Excellent communication and interpersonal skills with the ability to collaborate effectively across teams within the photography and filmmaking community.
  • Proficiency in using social media management tools and platforms, such as Hootsuite, Buffer, or Sprout Social within the photography and filmmaking industry.
  • Creative mindset with a keen eye for design and aesthetics tailored to photographers and filmmakers.
  • Analytical mindset with the ability to interpret data and make data-driven decisions within the photography and filmmaking space.
  • Proficiency in website management and WordPress, including updates, plugin management, and troubleshooting.
  • Preferably a background in photography or filmmaking with knowledge of the basics, understanding the unique needs and preferences of photographers and filmmakers.
  • Knowledge of photography and camera gear is preferred.

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