E-Commerce Manager

5 days ago

Dubai, Dubai, United Arab Emirates Rotana Hotels & Resorts Full time
Job Description

**Job Title:** E-Commerce Manager

**Company:** Rotana Hotels & Resorts

**Job Summary:** We are seeking an experienced E-Commerce Manager to join our team. The successful candidate will be responsible for developing and implementing online strategies to drive revenue growth and improve the overall online presence of our hotel.

Key Responsibilities:
  • **Develop and Implement Online Strategies:** Assist the Director of Marketing & Communications in developing and implementing online strategies to drive revenue growth and improve the overall online presence of our hotel.
  • **Traffic and Revenue Growth:** Assist the Director of Marketing & Communications and the Corporate Director of E-Commerce in developing and increasing traffic through direct and semi-direct online channels that will improve the overall revenue for the property and other key financial and customer metrics.
  • **Website Performance:** Assist the Director of Marketing & Communications and the Corporate Director of E-Commerce in evaluating the performance of our branded website and give suggestions for how to promote and improve the presence of the hotel on the web, with the aim to increase the number of bookings and overall production while keeping the website up to date.
  • **Online Campaigns:** Assist the Director of Marketing & Communications in creating and executing online campaigns across all online channels including and not limited to social media and third party websites.
  • **Social Media Presence:** Monitor, implement and execute the active presence of the property on all social media tools and set-up and manage campaigns (paid / non-paid) and competitions to maximize the online exposure of the property.
  • **Content Management:** Develop the e-newsletters and any other online advertising mediums pertaining to the property in addition to handling its presence on partners' websites and e-newsletters.
  • **Content Accuracy:** Ensure the property's content (photography & descriptions) across all online channels remain accurate and brand compliant.
  • **Quality Assurance:** Conduct regular quality assurance audits on the hotel's descriptive content & images to ensure parity on all channels and integrity with brand website.
  • **Content Loading:** Load and update content (photography & descriptions) for the property on all online channels in cooperation with the Director of Marketing & Communications.
  • **Review Management:** Monitor and assess the property's reviews on online portals, ensure that official feedback from the hotel is in place whenever necessary and manage the ORM system and reports.
  • **Marketing Opportunities:** Identify and evaluate new marketing opportunities to increase direct internet traffic and drive online production. Create the quarterly E-Commerce Action Plan outlining the activities planned to increase the online production and awareness.
  • **Competitor Analysis:** Assist in evaluating the online presence and rate position of immediate competitors.
  • **Online Marketing Plan:** Assist the Director of Marketing & Communications in monitoring and implementing the fullyear online marketing and advertising plan.

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