Digital Marketing Strategist
2 weeks ago
The Digital Marketing Specialist at Talent Pal is responsible for driving lead generation and promoting the business concept to potential franchisees, while assisting in the sales process with identified prospects.
Key Responsibilities:
Conduct market research to analyze client needs and requirements, including local and national trends and preferences.
Generate leads using digital platforms and applications to ensure the business meets company targets for brand awareness and new franchise store openings.
Utilize lead generation techniques to identify the best prospects for sales.
Plan and manage online ad campaigns, including Google Ads and social media ads.
Develop and implement a social media strategy to improve reach and sales.
Research new online media opportunities that may benefit the business, including mobile social media development and blog creation.
Design website banners and assist with web visuals.
Identify and analyze main competitors and propose options to improve service to clients.
Organize promotional activities for new products and services.
Run reports and record leads received.
Develop and maintain content on the company's portal website.
Implement offsite and onsite Search Engine Optimization activities.
Define goals, budgets, and manage reporting of digital marketing campaign effectiveness and sales results.
Stay up-to-date with current digital trends.
This role requires a Digital Marketing and Sales Specialist with 2 years of experience.
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