Digital Marketing Manager

3 weeks ago


Dubai, Dubai, United Arab Emirates Talent Pal Full time
Job Description

Job Title: Manager Performance Marketing EMC

About the Role:

We are seeking a highly skilled and experienced Manager Performance Marketing EMC to join our team. As a key member of our marketing team, you will be responsible for developing and executing performance marketing strategies across various channels.

Key Responsibilities:

  • Develop and implement performance marketing strategies to drive traffic, installs, and net sales on the adidas e-commerce site and app.
  • Work closely with cross-functional teams, including franchise partner marketing, site operations, and analytics, to create synergies and identify opportunities to drive traffic, installs, and acquisition targets.
  • Support the development of new and innovative ways to expand e-commerce business and deliver on site and app revenue goals.
  • Manage relationships with media creative agencies and franchise partners.
  • Lead digital performance marketing analytics and dashboarding.
  • Lead creative strategies across all paid channels.

Key Performance Indicators (KPIs):

  • Managing and reporting on monthly performance media campaigns KPIs.
  • Traffic, installs, revenue, and cost of sale targets.
  • Consumer sentiment tracking.
  • Brand health KPIs (brand momentum, net promoter score, spontaneous purchase intent, etc.).

Requirements:

  • University degree in marketing/media and a proven previous experience (minimum 5 years) in either agency (digital e-commerce) or a client-side performance marketing role.
  • Fluency in English, both spoken and written, is mandatory. Arabic is a plus.


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