Digital Marketing Manager
3 weeks ago
Job Title: Manager Performance Marketing EMC
About the Role:
We are seeking a highly skilled and experienced Manager Performance Marketing EMC to join our team. As a key member of our marketing team, you will be responsible for developing and executing performance marketing strategies across various channels.
Key Responsibilities:
- Develop and implement performance marketing strategies to drive traffic, installs, and net sales on the adidas e-commerce site and app.
- Work closely with cross-functional teams, including franchise partner marketing, site operations, and analytics, to create synergies and identify opportunities to drive traffic, installs, and acquisition targets.
- Support the development of new and innovative ways to expand e-commerce business and deliver on site and app revenue goals.
- Manage relationships with media creative agencies and franchise partners.
- Lead digital performance marketing analytics and dashboarding.
- Lead creative strategies across all paid channels.
Key Performance Indicators (KPIs):
- Managing and reporting on monthly performance media campaigns KPIs.
- Traffic, installs, revenue, and cost of sale targets.
- Consumer sentiment tracking.
- Brand health KPIs (brand momentum, net promoter score, spontaneous purchase intent, etc.).
Requirements:
- University degree in marketing/media and a proven previous experience (minimum 5 years) in either agency (digital e-commerce) or a client-side performance marketing role.
- Fluency in English, both spoken and written, is mandatory. Arabic is a plus.
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