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Brand Engagement Manager

3 months ago

Dubai, Dubai, United Arab Emirates Skill Farm Full time
Position Overview:
Skill Farm is seeking a dynamic individual for the role of Marketing Manager. This position plays a crucial part in enhancing our brand presence and consumer engagement through strategic initiatives.

Key Responsibilities:
1. Collaborate with various teams to support internal events and initiatives.
2. Develop and execute strategies for public activations and guerrilla marketing to boost brand visibility.
3. Oversee the event budget to maintain financial discipline.
4. Conduct thorough reporting and utilize the PDCA (Plan, Do, Check, Act) approach to derive insights for future endeavors.
5. Analyze brand positioning and gather consumer insights to inform strategies.
6. Work alongside cross-functional teams to enhance customer experience.
7. Cultivate a deep understanding of the brand's customer journeys.
8. Establish KPIs to measure success and track progress.
9. Ensure adherence to brand standards across all platforms.
10. Implement brand guidelines and monitor product displays and customer feedback.
11. Conduct audits across various locations to ensure compliance.
12. Engage in training sessions to enhance personal leadership capabilities.

Qualifications:
The ideal candidate will be a champion of brand and consumer experience across all media channels.
1. Must have strong technical skills and a proven history of executing events and activations in the market.
2. Preferably a millennial with a keen sense of social media trends.
3. Experience in managing agency relationships.
4. Ability to think creatively and critically while collaborating effectively with a team.
5. Comfortable in a fast-paced and ever-evolving environment.
6. A proactive attitude with exceptional execution skills.