Content Marketing Specialist

4 weeks ago


Ras alKhaimah, Ra’s al Khaymah, United Arab Emirates Accor Full time
Role Overview

The Content Executive will play a pivotal role in shaping the brand's online presence through innovative content creation and strategic social media management.

Content Development
  • Generate and deliver high-quality, original content across diverse formats, including:
  • Engaging written materials for websites, blogs, social media, and email campaigns.
  • Visually appealing graphics and visuals for social media posts, stories, and advertisements.
  • Dynamic video content for social media and promotional initiatives.
  • Conduct comprehensive research to guarantee all content is precise, pertinent, and consistent with the brand's voice and style guidelines.
  • Remain informed about current trends and best practices in content creation and digital marketing.
Social Media Oversight
  • Oversee and curate content for all social media platforms (Instagram, Facebook, LinkedIn, etc.), ensuring cohesive brand messaging and maximum engagement.
  • Formulate and execute social media strategies to enhance brand visibility, audience engagement, and website traffic.
  • Monitor social media channels for brand mentions, customer feedback, and competitor actions, providing prompt responses and addressing any concerns.
  • Analyze social media performance using analytics tools, identifying trends and opportunities for enhancement.
  • Collaborate with the marketing team to design and implement integrated social media campaigns across various platforms.
Visual Design
  • Craft visually striking graphics and illustrations for social media, websites, and marketing collateral.
  • Establish and uphold a consistent brand aesthetic across all visual mediums.
  • Stay updated on the latest trends and software in graphic design.
Qualifications
  • Professional background in Marketing & Communication.
  • 2 to 3 years of relevant experience in content creation and social media management.
  • Fluency in English, both written and verbal.
  • Proficient in social media management, content creation, and strategy implementation.
  • Strong knowledge of platforms such as Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
  • Understanding of SEO principles and website traffic dynamics.
  • Expertise in email marketing strategies and automated email platforms.
  • Familiarity with web development concepts.
  • Proficient in graphic design software and content creation tools.
  • Knowledge of photography and video production techniques.
  • Meticulous attention to detail.
  • Excellent time management abilities.


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