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Content Strategist

2 months ago

Ras alKhaimah, Ra’s al Khaymah, United Arab Emirates Accor Full time
About the Role

We are seeking a highly skilled Content Strategist to join our team at Accor. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive content strategy that drives engagement and conversions across various channels.

Key Responsibilities
  • Content Creation
    • Develop high-quality, original content across various formats, including written content, visuals, and videos, that aligns with our brand voice and style guide.
    • Conduct thorough research to ensure all content is accurate, relevant, and up-to-date.
  • Social Media Management
    • Manage and curate content for all social media platforms, ensuring consistent brand messaging and optimal engagement.
    • Develop and implement social media strategies to increase brand awareness, audience reach, and website traffic.
    • Monitor social media channels for brand mentions, customer feedback, and competitor activity, providing timely responses and addressing any issues.
  • Graphic Design
    • Create visually appealing graphics and illustrations for social media, website, and marketing materials.
    • Develop and maintain a consistent brand aesthetic across all visual platforms.
  • Qualifications
    • Marketing and Communications professional with 2-3 years of relevant experience.
    • Fluent in English, both written and spoken.
    • Expert in social media management, creation, and strategy implementation.
    • Excellent proficiency in Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
    • Understanding of SEO and website and social media traffic.
    • Expert in email marketing strategies.
    • Proficient in automated email platforms.
    • Familiarity with web development.
    • Proficiency in graphic design software and content creation tools.
    • Knowledge of photography and video production.
    • Attention to detail.
    • Strong time management skills.