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University Marketing Specialist

3 months ago

Ras alKhaimah, Ra’s al Khaymah, United Arab Emirates American University of Ras Al Khaimah Full time
Position Overview

The University Marketing Specialist plays a pivotal role in enhancing the visibility and appeal of the American University of Ras Al Khaimah. This position demands a blend of creativity and strategic thinking to effectively attract prospective students.

Key Responsibilities
  • Communication Skills: Exhibit exceptional verbal and written communication abilities, capable of engaging audiences in both small and large group settings.
  • Goal Orientation: Demonstrate a motivated and target-driven approach, with a proven track record in achieving student recruitment objectives.
  • CRM Proficiency: Utilize Customer Relationship Management platforms to streamline recruitment processes.
  • Project Management: Showcase excellent organizational skills, adept at prioritizing tasks and managing multiple projects in a dynamic environment.
  • Diversity Engagement: Foster positive interactions with diverse groups, promoting an inclusive atmosphere.
  • Team Collaboration: Work effectively both independently and as a vital member of a collaborative team.
  • Leadership: Exhibit strong leadership qualities and the ability to build cohesive teams.
  • Time Management: Employ effective time management strategies to handle high-volume workloads efficiently.
  • Technical Skills: Be proficient in MS Office applications, including Word, Excel, and PowerPoint.
  • Digital Marketing: Demonstrate competence in electronic marketing and IT skills.
  • Passion for Recruitment: Bring high energy and enthusiasm for student recruitment initiatives.
  • Decision-Making: Exhibit sound judgment and the ability to lead others in decision-making processes.
  • Creativity and Flexibility: Show creativity, self-assurance, and adaptability in various situations.
  • Cultural Understanding: Understand and effectively communicate the university's culture to external audiences.
  • Travel Requirements: Be open to travel as necessary for marketing and recruitment efforts.
Qualifications
  • A minimum of 2 years of professional experience in university student recruitment and marketing or related fields.
  • A minimum of 2 years of experience in recruiting national, regional, and international students, with a solid understanding of higher education and admissions processes.