Head of Customer Engagement Marketing Strategy

1 day ago


Dubai, Dubai, United Arab Emirates GymNation Full time

GymNation is embarking on a rapid expansion across the region, shaping its customer engagement marketing strategy. We seek an English-Arabic-speaking leader to join our team, contributing significantly to making the region fitter, healthier, and happier.

This key position within our head office management team is responsible for developing, managing, and executing content strategies across all communication channels. The focus is on improving lead-to-member conversion, enhancing member engagement, and driving retention across every GymNation location.

Key Responsibilities:

  1. Create and manage GymNation's content across all communication channels, ensuring it is engaging and aligned with the company brand and tone of voice.
  2. Develop an effective ongoing content strategy across the full lifecycle of a GymNation member, implementing the correct communication and data management systems.
  3. Analyse data from sending platforms and other relevant sources to evaluate campaign performance, generate insights, and make data-driven decisions to optimise future content and related campaigns.


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