Head of Digital Marketing
1 week ago
Head of Digital Marketing
to lead our clients digital marketing strategy and execution for their thriving e-commerce fashion brand. The ideal candidate will have a proven track record in digital marketing, specifically within the fashion industry, and substantial experience in the UAE market. This role requires a strategic thinker who can drive brand growth, enhance customer engagement, and increase online sales.Key Responsibilities:Develop and Implement Digital Marketing Strategy:
Lead the creation and execution of comprehensive digital marketing strategies that align with business goals and drive growth.Team Leadership:
Manage and mentor a team of digital marketing professionals, fostering a culture of innovation and excellence.Performance Marketing:
Oversee performance marketing campaigns across channels such as Google Ads, Facebook Ads, and affiliate marketing to drive traffic and conversions.SEO & Content Marketing:
Develop and implement SEO and content marketing strategies to improve organic search visibility and engagement.Social Media Management:
Oversee social media strategies, content creation, and community management to enhance brand presence and customer interaction.Email Marketing:
Lead the planning and execution of email marketing campaigns, ensuring effective segmentation and personalization to maximize ROI.Data Analysis & Reporting:
Utilize analytics tools to measure and report on campaign performance, using insights to optimize future strategies.Market Research:
Stay abreast of industry trends, competitor activities, and market developments, particularly within the UAE.Budget Management:
Manage the digital marketing budget, ensuring efficient allocation and maximizing ROI.Qualifications:Experience:
Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.Industry Knowledge:
Strong background in the fashion industry, with a solid understanding of e-commerce dynamics.UAE Market Expertise:
Proven experience in the UAE market, with a deep understanding of local consumer behavior and digital trends.Technical Skills:
Proficient in digital marketing tools and platforms, including Google Analytics, SEO tools, PPC platforms, and CRM systems.Analytical Skills:
Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.Leadership:
Exceptional leadership and team management skills.Communication:
Excellent verbal and written communication skills, with the ability to present strategies and results to stakeholders.Preferred Qualifications:Experience in luxury or high-end fashion brands.Knowledge of Arabic is a plus.
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