Digital Marketing Strategy Director
2 days ago
Gulf Marketing Group (GMG Group) is a well-established global company that specializes in retailing, distributing, and manufacturing a diverse portfolio of leading international and home-grown brands across various sectors.
With over 45 years of ownership and management under the Baker family, GMG has become a valued partner of choice for renowned brands in the well-being sector. Operating across the Middle East, North Africa, and Asia, we have successfully introduced more than 120 brands across 12 countries, including notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and respected international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.
Job DescriptionThe Digital Marketing Strategy Director is responsible for developing, implementing, and overseeing the digital marketing strategy to drive brand awareness, increase online engagement, and generate high-quality leads. This role focuses on leveraging various digital channels such as social media, search engines, email campaigns, and content marketing to meet business goals.
The successful candidate will work closely with cross-functional teams, manage junior digital marketing staff, and report directly to the Senior Manager - Digital Marketing or Marketing Director. Key responsibilities include:
- Digital Marketing Strategy Development & Execution
- Develop comprehensive digital marketing strategies aligned with business objectives, targeting customer acquisition and retention.
- Manage and optimize multi-channel campaigns across social media, SEO, SEM, display advertising, content marketing, and email marketing.
- Ensure data-driven decisions by leveraging analytics and customer insights to guide campaign performance.
- Campaign Management & Optimization
- Lead end-to-end execution of digital campaigns, including ideation, creation, testing, analysis, and reporting.
- Regularly monitor campaign performance and make data-driven adjustments to improve ROI, ensuring digital campaigns meet or exceed performance targets.
- Performance Analysis & Reporting
- Use Google Analytics and other reporting tools to track key performance indicators (KPIs) like traffic, engagement, conversion rates, and ROI.
- Generate regular reports for senior management with actionable insights to inform future marketing efforts.
- Brand Awareness and Online Reputation Management
- Drive initiatives to increase brand visibility and recognition through digital channels.
- Maintain a positive online reputation by monitoring reviews, customer feedback, and online presence.
This role contributes meaningfully to the organization by providing specialized expertise, guidance, and support to ensure alignment with functional and strategic objectives.
Requirements- Digital Marketing Tools & Platforms
- Familiarity with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other social advertising platforms.
- Proficiency in web analytics tools (Google Analytics, MMP).
- Data Analysis & Reporting
- Ability to interpret digital data and provide actionable insights to optimize campaigns.
- Proficient in using reporting and analytics tools (Google Analytics, Google Data Studio, Power BI).
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