Customer Acquisition Specialist
3 days ago
Key Responsibilities
- Strategic Planning & Execution: Develop and implement a comprehensive marketing strategy to increase brand awareness, attract new customers, and drive customer loyalty.
- Brand Management: Oversee the development and execution of brand guidelines to ensure consistency across all marketing channels.
- Digital Marketing: Lead and manage digital marketing campaigns across social media, search engines, email, and display ads. Optimize campaigns to maximize customer acquisition and retention.
- Content Creation: Oversee the creation of high-quality content for marketing materials, including social media posts, website copy, blog articles, and promotional materials.
- Customer Acquisition: Develop and execute strategies to acquire new customers through targeted marketing campaigns, partnerships, and promotions.
- Market Research & Analysis: Conduct regular market research and competitor analysis to identify trends, opportunities, and threats. Utilize data to adjust and optimize marketing efforts.
- Collaboration & Team Leadership: Lead a small team of marketing professionals and collaborate with other departments to ensure alignment on company goals and objectives.
- Budget Management: Manage resources effectively to achieve maximum ROI on campaigns and initiatives.
- Performance Metrics: Track and report on key performance indicators (KPIs) to measure the success of marketing campaigns and initiatives.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- At least 5 years of experience in marketing, with a proven track record in leadership roles, preferably in the transportation, automotive, or service industries.
- Strong understanding of digital marketing tools and techniques, including social media, search engine marketing (SEM), SEO, email marketing, and Google Analytics.
- Exceptional communication and interpersonal skills, with the ability to engage and collaborate with cross-functional teams and external partners.
- Creative mindset with strong problem-solving skills.
- Knowledge of the Dubai market, customer behavior, and local regulations is a plus.
- Fluency in English & Arabic.
- Strong organizational and time-management skills, with the ability to handle multiple projects and deadlines.
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