User Acquisition Specialist

5 days ago


Dubai, Dubai, United Arab Emirates IG Full time
Key Responsibilities

The User Acquisition Specialist will be responsible for developing and executing user growth strategies, including:

  1. Driving user acquisition through paid marketing campaigns.
  2. Leveraging data analytics to inform marketing decisions and optimize campaign performance.
  3. Collaborating with cross-functional teams to align on growth strategies and iterate on successful tactics.
Requirements
  • 4+ years of experience in marketing, user acquisition, or growth within mobile gaming or B2C tech industries.
  • Proven expertise in user base growth, retention optimization, and monetization.
  • Strong analytical skills with proficiency in tools like Google Analytics, Adjust, Appsflyer, and Facebook Ads Manager.
About IG

IG is a dynamic and innovative gaming studio committed to delivering exceptional gaming experiences and fostering a culture of creativity and collaboration.



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