Influencer Marketing Manager

7 days ago


Dubai, Dubai, United Arab Emirates Meta Full time
About the Role

We are seeking a highly skilled Influencer Marketing Manager to join our team at Meta Quest. As a key member of our marketing team, you will be responsible for developing and executing a global creator-centric community strategy across various social media platforms.

Key Responsibilities
  • Spearhead Global Community Strategy: Develop and implement a comprehensive community strategy that identifies and cultivates creators from our target audience across multiple social media platforms.
  • Platform-Specific Strategies: Create tailored strategies for each platform, including proactive and reactive creator and fan engagement programs.
  • Discord Community Management: Establish processes for managing and activating our Discord community to achieve lasting results and best practices.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including Product Marketing, Creative, Sales, Performance Marketing, Brand Strategy, and PR, to develop innovative scaled creator and community management plans.
  • Agency Partnerships: Manage agency partners and work closely with customer service and cross-functional teams to ensure seamless execution.
  • Performance Analysis: Analyze and report on scaled creator and Discord community management performance to continuously optimize efforts.
  • Global Coordination: Coordinate initiatives with regional marketing counterparts to ensure global consistency.
  • Community Growth: Develop playbooks to grow and retain our Meta Quest Discord community.
  • Content Moderation: Moderate user content and enforce guidelines to maintain a positive and safe environment.
  • Creator Program Expansion: Expand and promote the Meta Quest Creator Program alongside agency partners.
  • Community Insights: Examine community data to identify trends, sentiment, and improvement areas.
Requirements
  • 8+ Years of Experience: Minimum 8 years of social media or community management experience in consumer product categories such as consumer tech, gaming, entertainment, or culture.
  • Proven Track Record: Proven track record of creating successful social & influencer activation strategies.
  • Agency Partnerships: Experience leading agency partners and inspiring high-quality work for social channels.
  • Communication Skills: Experience in communication skills with the ability to influence strategic decisions.
  • Social Marketing Trends: Experience in understanding of social marketing, creator, and content trends.
Preferred Qualifications
  • Bachelor's Degree: Bachelor's degree or equivalent marketing experience.
  • Innovative Categories: Experience in innovative consumer product categories like consumer tech and/or AR/VR technologies, gaming, or culture brands.
  • Quest User: Experience as a gamer and active Quest MR/VR user and advocate.


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