Influencer Marketing Strategist

1 week ago


Dubai, Dubai, United Arab Emirates HONOR Full time
Job Description

HONOR is seeking a highly skilled Influencer Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing influencer marketing campaigns that drive brand awareness and engagement.

Key Responsibilities:
  • Research and Identify Key Opinion Leaders: Conduct thorough research to identify key opinion leaders (KOLs) who have significant influence within our target consumer demographic.
  • Build and Maintain Relationships: Establish and maintain strong relationships with KOLs to ensure positive collaboration and representation of the brand.
  • Develop Marketing Campaigns: Plan and execute marketing campaigns involving KOLs, aligning their content with our brand's messaging and goals.
  • Negotiate Terms and Agreements: Negotiate terms and agreements with KOLs, including compensation, content requirements, and exclusivity clauses.
  • Track and Analyze Performance: Track and analyze the performance of KOL campaigns, providing insights and recommendations for improvement.
  • Content Creation: Facilitate the creation of content with KOLs, ensuring it aligns with our brand guidelines and resonates with our target audience.
  • Stay Up-to-Date with Industry Trends: Keep abreast of industry trends, influencer marketing developments, and changes in consumer behavior to adapt strategies accordingly.
  • Reporting and Budget Management: Provide regular reports on the impact of KOL collaborations, including metrics such as reach, engagement, and conversion rates. Manage budgets allocated for KOL collaborations, ensuring efficient and effective use of resources.
  • Contract and Collaboration Management: Ensure that contracts and collaborations adhere to legal and ethical standards, including disclosure requirements and privacy regulations.
  • Agency and Direction Management: Manage agency and providedirections for content, shooting, and ensure that all deliverables are on time.
Qualifications:
  • Bachelor's Degree in Marketing or Related Field: A bachelor's degree in marketing or any related field is required.

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