CRM and Loyalty Solutions Architect

3 days ago


Dubai, Dubai, United Arab Emirates ARADA Developments LLC Full time

We are seeking a CRM and Loyalty Solutions Architect to join our team at ARADA Developments LLC. This role is responsible for developing and implementing the Arada Hospitality CRM system, as well as driving loyalty program initiatives across our hospitality brands portfolio.

About the Role:

  1. The successful candidate will define, evaluate, and deliver the group's CRM strategy, focusing on customer acquisition, retention, and loyalty.
  2. This role contributes to the implementation of our new CRM loyalty system, development of customer segmentation strategies, and marketing campaigns.
  3. We are looking for someone who can leverage their expertise to educate and advise other team members on CRM-related matters.

Key Responsibilities:

  • To partner with third-party service providers for technical execution/implementation.
  • To streamline CRM structure to ensure a seamless central view of the customer.
  • To enhance CRM's capability to integrate NPS and feedback process and experiences.

Requirements:

  • Bachelor's/Master's Degree in Business/Marketing or a related discipline.
  • Minimum of 8 years of experience in Digital, eCommerce, Loyalty, and CRM.
  • Extensive experience in CRM, Marketing Automation, Digital, and Ecommerce.
  • Strong analytical and reporting skills with an understanding of customer segmentation.


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