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Performance Marketing Lead

1 week ago

Sharjah, Sharjah, United Arab Emirates Americana Restaurants Full time
E-commerce Performance Marketing Lead

We are seeking an experienced E-commerce Performance Marketing Lead to join our team at Americana Restaurants. As a key member of our e-commerce team, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives business growth and revenue.

Main Responsibilities:
  • Develop and execute performance marketing campaigns across various channels, including social media, email, search engine optimization (SEO), and paid advertising.
  • Collaborate with cross-functional teams to identify business objectives and develop targeted marketing strategies to achieve them.
  • Analyze campaign performance using data analytics tools and make recommendations for improvement.
  • Stay up-to-date with industry trends and best practices in performance marketing.

Requirements:

  • 5+ years of experience in performance marketing, preferably in a commercially focused e-commerce role.
  • Proven track record of driving business growth through effective performance marketing strategies.
  • Deep understanding of performance marketing ecosystem, including Google Ads, Meta Ads, TikTok Ads, and Google Analytics.
  • Strong analytical and problem-solving skills, with ability to analyze complex data sets and make informed decisions.
  • Excellent communication and project management skills, with ability to work effectively in a fast-paced environment.