Strategic Marketing Lead

4 days ago


Sharjah, Sharjah, United Arab Emirates Agoda Full time
Responsibilities:
  • Content Creation: Develop and implement content strategies that engage B2B audiences, elevating brand awareness and reinforcing Agoda's value across multiple business units.
  • Team Leadership: Manage a dynamic content strategy team with a wide range of skills, providing mentorship and guidance, developing KPIs.
  • Cross-Functional Collaboration: Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within Agoda's B2B offerings.
  • Analytics and Optimization: Collaborate with analysts to monitor content effectiveness and optimize strategies leveraging data insights on all communication to ensure maximum impact.
  • Campaign Management: Oversee the execution of campaigns across multiple channels, including social media, email marketing, SEO/SEM, print, and broadcast media.

Requirements:

  • Extensive Experience

    • A minimum of 5 years in content/strategy/consultancy/product marketing or related roles.
  • Strong Communication Skills

    • Exceptional writing and verbal communication abilities.
  • Strategic Mindset

    • Proven experience in developing content that aligns with business objectives and enhances brand narrative.
  • Data-Driven Approach

    • Strong analytical skills to leverage data and substantiate content strategies and value propositions.
  • Leadership Capability

    • Experience in senior people management, including hiring, developing, and mentoring high-performing teams.


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