Strategic Marketing Lead
4 days ago
- Content Creation: Develop and implement content strategies that engage B2B audiences, elevating brand awareness and reinforcing Agoda's value across multiple business units.
- Team Leadership: Manage a dynamic content strategy team with a wide range of skills, providing mentorship and guidance, developing KPIs.
- Cross-Functional Collaboration: Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within Agoda's B2B offerings.
- Analytics and Optimization: Collaborate with analysts to monitor content effectiveness and optimize strategies leveraging data insights on all communication to ensure maximum impact.
- Campaign Management: Oversee the execution of campaigns across multiple channels, including social media, email marketing, SEO/SEM, print, and broadcast media.
Requirements:
Extensive Experience
- A minimum of 5 years in content/strategy/consultancy/product marketing or related roles.
Strong Communication Skills
- Exceptional writing and verbal communication abilities.
Strategic Mindset
- Proven experience in developing content that aligns with business objectives and enhances brand narrative.
Data-Driven Approach
- Strong analytical skills to leverage data and substantiate content strategies and value propositions.
Leadership Capability
- Experience in senior people management, including hiring, developing, and mentoring high-performing teams.
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