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Marketing Performance Analyst

1 week ago

Sharjah, Sharjah, United Arab Emirates Americana Restaurants Full time

We are looking for a Marketing Performance Analyst to join our team at Americana Restaurants. As a key member of our brand team, this person will be responsible for collecting, analyzing, and interpreting data from various digital marketing platforms to drive informed decision-making across our Middle East markets.

This role will cover all major digital channels, including Meta, Google, Snapchat, TikTok, and emerging platforms, as well as in-app data analysis for our KFC app. The successful candidate will work closely with our Digital Marketing teams/agency to optimize ad creatives, targeting, and bidding strategies based on data-driven insights.

Key Responsibilities
  • Data Collection and Analysis: Gather data from advertising platforms and in-app analytics tools, ensure data integrity and accuracy, and analyze campaign performance metrics
  • Performance Reporting: Develop and maintain dashboards to track KPIs across campaigns and markets, provide detailed performance reports, and monitor trends in marketing data
  • Campaign Optimization: Collaborate with Digital Marketing teams/agency to optimize ad creatives, targeting, and bidding strategies, evaluate A/B tests and experiments, and determine the effectiveness of marketing strategies

The ideal candidate will have a strong proficiency in SQL and Excel, with experience in digital advertising platforms and data visualization tools such as Tableau, Power BI, or Looker.