Performance Marketing Executive
7 days ago
Articulate and drive the strategy and results around our efforts to engage customers and drive business growth using various online marketing channels
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Analyze data to identify problems and opportunities
Review new technologies and keep the company at the forefront of developments in digital marketing
Define OKRs (objectives and key results) for channel experiences and campaigns
Requirements
Minimum Bachelors degree from a reputable university
In-depth practical knowledge of digital marketing tools including Google Ads, Facebook Ads Manager, and other programmatic media buying channels
Deep understanding of web analytics
Strong understanding of current online marketing concepts, strategies and best practices
Previous experience in a similar digital marketing role is preferred
Strong technical and data analysis skills
Strong command in MS Excel and PowerPoint
Sharp strategic and analytical thinking with the ability to translate quantitative & qualitative data and insights into a robust marketing strategy
Excellent written and communication skills
Self-motivated and willing to take on new challenges
Benefits
A fast paced, high performing team
Multicultural environment with over 60 different nationalities
Competitive Tax-free Salary
Comprehensive Health Insurance
Annual Air Ticket Allowance
Employee discounts at multiple vendors across the emirates
Rewards & Recognitions
Learning & Development
Desired candidate profile
1.
Data-Driven Mindset
Ability to analyze large sets of data and derive actionable insights to optimize campaigns for better performance.
Strong proficiency in using analytics platforms like
Google Analytics
,
Facebook Ads Manager
, and
Google Ads
to track performance.
2.
Paid Media Expertise
Hands-on experience with performance marketing channels such as
PPC (Pay-per-click)
,
Social Media Ads
(Facebook, Instagram, LinkedIn),
Display Ads
,
Programmatic Advertising
, and
Affiliate Marketing
.
Optimizing ad campaigns for specific goals like lead generation, sales, or website traffic.
3.
Campaign Management
Overseeing the execution of campaigns across various platforms.
Planning, setting up, monitoring, and optimizing ads based on performance metrics like CTR (Click-through Rate), CPA (Cost per Acquisition), and ROAS (Return on Ad Spend).
4.
SEO and SEM Knowledge
A solid understanding of
Search Engine Marketing (SEM)
and
Search Engine Optimization (SEO)
to ensure campaigns are effective in driving organic and paid search results.
Expertise in keyword research, ad copy optimization, and landing page optimization.
5.
Conversion Rate Optimization (CRO)
Improving website and landing page elements to increase conversion rates, using A/B testing and other techniques to refine customer funnels.
6.
Budget Management
Managing advertising budgets effectively, ensuring that funds are allocated to the highest-performing campaigns.
Monitoring spend to ensure campaigns stay within budget while maximizing ROI.
7.
Market Research and Audience Segmentation
Identifying target audiences and customizing campaigns for specific customer segments to increase relevance and engagement.
Conducting competitive analysis to identify trends and opportunities in the market.
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